Score Breakdown
Critical Issues
Priority: Immediate Action
No external link in bio
Potential leads have no direction for next steps, missing significant conversion opportunities.
No clear profession stated in bio
The bio lacks clarity and does not specify what type of artist you are.
Lack of call-to-action
There’s no prompt for followers to engage, inquire, or purchase.
Unoptimized username
The username does not convey any professional or artistic keywords.
Missing business account features
Not using a business account limits analytics and professional insights.
Opportunities
Priority: Quick Wins
Add an external link
Guide followers to a portfolio or sales page, which could increase conversions by 25%.
Revise the bio
Clearly state your art specialization and add a call-to-action, enhancing user clarity and engagement.
Switch to a business account
Gain access to analytics and promotional tools, crucial for growing and managing the account effectively.
Create additional highlights
Include a “Testimonials” or “Art Process” section to build trust and showcase expertise.
Utilize social proof
Mention exhibitions or notable collaborations to enhance credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
97/150
Why it works:
- • This option directly appeals to high-end clients by highlighting international exhibitions, supporting Ines's credibility and attracting art collectors.
Option 2: Volume/Bookings Focus
96/150
Why it works:
- • Targets potential buyers by emphasizing availability and providing a direct contact method, boosting inquiry rates.
Option 3: Community/Growth Focus
90/150
Why it works:
- • Encourages followers to engage with Ines's journey, fostering community growth and increasing follower interaction.
Current vs. Recommended
Character Usage
📊Profession Statement
✨External Link
✨CTA
🔗Username
✨Competitive Intelligence
Top Related Accounts Analysis: There are currently no related profiles listed, indicating a potential niche uniqueness or a gap in networking. Exploring similar accounts in the art community could provide insights into successful strategies like link usage, highlight organization, and bio optimization.
Positioning Recommendation: Ines should emphasize her storytelling ability in each post and bio section, connecting her personal journey with the viewer's experience. This emotional resonance is her strongest asset, potentially differentiating her from more technical or traditional artists.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Contemporary Artist," "Art Exhibitions"
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 57 → After improvements 75
Final Recommendations
What's Working (Keep Doing): ✅ Engaging captions that tell a story and evoke emotion ✅ High engagement rates, indicating strong audience resonance ✅ Strong thematic consistency and personal storytelling
What Needs Fixing (Priority): ❌ Unclear bio that misses key discoverability elements ❌ Lack of external link for conversion ❌ Ineffective use of highlights for showcasing art and testimonials
Biggest Opportunity: The biggest untapped opportunity lies in leveraging the high engagement rate to drive conversions by adding a link to a portfolio or sales page. This could transform engaged followers into paying clients, significantly increasing revenue potential.
Positioning Statement: "Bridging personal narratives and universal themes, Ines Duarte's art invites viewers into a world of emotional resonance and philosophical exploration."
Next Steps
- Revise bio and add a clear CTA (30 minutes)
- Implement a link-in-bio tool (1 hour, outcome: increased conversions)
- Convert to a business account (30 minutes, outcome: access to insights)
- Develop content schedule for consistent posting (2 hours, tracking: engagement metrics)
- Enhance highlights with testimonials and art process (3 hours, goal: improved trust and engagement)
- Explore networking with other artists (ongoing, goal: collaboration and visibility)
Expected Result: Within 30 days of implementing all recommendations, Ines should expect to see a notable increase in profile visits, improved engagement metrics, and a higher conversion rate of followers to customers.