Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
The bio lists credentials but lacks a clear statement of profession or target audience.
Missing highlights
No highlights present to guide visitors through services, testimonials, or process.
Weak CTA in bio
No compelling call-to-action that directs followers on what to do next.
Opportunities
Priority: Quick Wins
Add location to bio
Including "Based in Mackenzie, BC" could boost local discovery.
Introduce highlights
Create highlights for "Portfolio", "Testimonials", and "About Me" to structure profile.
Optimize social proof
Mentioning any exhibitions, awards, or number of artworks sold can enhance credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
138/150
Why it works:
- • This bio clearly states her profession, highlights a unique style ("Evoking BC's Wilderness"), and includes a direct link CTA.
Option 2: Volume/Bookings Focus
117/150
Why it works:
- • Emphasizes location and medium, with a clear action-oriented CTA to shop.
Option 3: Community/Growth Focus
120/150
Why it works:
- • Invites followers to connect with her narrative, using a community-oriented tone.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨CTA
🔗Social Proof
✨Highlights Count
✨Competitive Intelligence
Top Related Accounts Analysis: Unfortunately, no related profiles were identified, which suggests a unique niche. This offers an opportunity to stand out by reinforcing the local landscape-centric narrative, leveraging hashtags like #MackenzieBC and #CanadianLandscapes.
Positioning Recommendation: Develop a strong narrative around the connection between art and the natural beauty of British Columbia. Utilize Instagram Stories and Highlights to share the inspiration behind each piece, enhancing the emotional connection with your audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Canadian Artist", "BC Landscapes"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 60/100 → Post improvements 80/100
Final Recommendations
What's Working (Keep Doing): ✅ Engaging storytelling in captions ✅ Consistent posting frequency ✅ Strong local theme and scenic focus
What Needs Fixing (Priority): ❌ Add highlights to structure content and guide viewers ❌ Update bio with profession, location, and CTA ❌ Consolidate links using a link-in-bio tool for better navigation
Biggest Opportunity: Leveraging the uniqueness of the local landscape and the emotional connections her art creates could significantly increase engagement and sales. By optimizing the bio, adding highlights, and utilizing a link-in-bio tool, Micheline can enhance both her digital presence and sales funnel, potentially doubling her conversion rate.
Positioning Statement: "Canadian Oil Painter capturing the breathtaking beauty of BC's landscapes, offering original works and prints to collectors and enthusiasts."
Next Steps
- Update Bio (Optimize for search and conversion)
- Add Highlights (Focus on portfolio, testimonials, about me)
- Introduce Link-In-Bio Tool (Consolidate links for easier navigation)
- Post Stories Regularly (Show behind-the-scenes and art processes)
- Engage with Local Community (Collaborate with local businesses and art communities)
- Develop Content Calendar (Schedule posts to maintain consistent engagement)
Expected Result: Implementing these recommendations should increase profile visits by 20-30% and conversion rates by 15-20% within 30 days.