Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
Visitors can't immediately identify your artistic focus or specialties, affecting discoverability and engagement.
Missing call-to-action
Lack of a specific call-to-action in the bio means potential clients have no clear next step.
No highlights available
Missed opportunity to showcase your work, process, and client testimonials, which are crucial for engagement and conversion.
Low engagement rate
Current average engagement rate is below 1%, indicating a disconnect with the audience or ineffective content strategy.
High follow-to-follower ratio
Following significantly more accounts than followers can detract from perceived authority.
Opportunities
Priority: Quick Wins
Add profession and specialization to bio
"Fantasy Artist & Writer" can enhance discoverability and attract targeted followers.
Create 'Portfolio' highlight
Displaying your best works and process can increase engagement and pre-qualify leads.
Incorporate social proof
Mention any exhibitions, awards, or published works to build credibility.
Include a CTA in the bio
Direct viewers to a link for purchases or to learn more about your art.
Optimize Linktree titles
Use descriptive labels like "Shop Prints" or "Commission Me" to improve engagement with external links.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
109/150
Why it works:
- • Clearly targets collectors by emphasizing specialization and location, and inviting commissions.
Option 2: Volume/Bookings Focus
111/150
Why it works:
- • Encourages bookings by highlighting the artist’s ability to bring stories to life with a direct call to action.
Option 3: Community/Growth Focus
119/150
Why it works:
- • Appeals to a community of like-minded individuals, encouraging follows and engagement with a promise of shared enchantment.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Location Mention
✨Call-to-Action
✨Differentiation
⭐Emotional Hook
💜Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear artistic specialties and CTAs.
- Link strategies involve direct shop or commission links, increasing conversion potential.
- Highlight structures often showcase process, client works, and reviews/testimonials.
- Opportunities to differentiate include leveraging the unique fantasy narrative focus and personal storytelling style in highlights and posts.
Positioning Recommendation: To stand out, emphasize the storytelling and fantasy elements in your bio and posts, appealing to those seeking enchanting narratives. Highlight your unique artistic journeys and creations to build a strong, differentiated presence in the niche.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: Fantasy Art, Digital Artist
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 5/10 → After improvements 8/10
Final Recommendations
What's Working (Keep Doing): ✅ Consistent style and themes in artworks, maintaining brand integrity. ✅ Engaging with similar profiles, fostering community connections. ✅ Utilizing digital art platforms like TeePublic for product sales.
What Needs Fixing (Priority): ❌ Unclear bio and lack of profession specification. ❌ Absence of highlights, which limits engagement and storytelling potential. ❌ Low engagement rates due to ineffective content strategy.
Biggest Opportunity: Leveraging storytelling and the fantasy narrative can significantly differentiate your profile. Highlighting these elements through consistent thematic content and engaging captions will resonate with followers and enhance interaction, potentially increasing engagement rates by 1-2%.
Positioning Statement: "Merlyn Morris transforms fantasy into reality through enchanting art, inviting art enthusiasts and collectors to explore mystical realms and narratives."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revise bio to include a clear profession and CTA (1 hour)
- Optimize Linktree with descriptive link titles (30 minutes)
- Create Instagram highlights to showcase work and client stories (2 days)
- Develop a content calendar targeting high-engagement themes (1 day)
- Engage actively with followers using stories and interactive posts (ongoing)
- Analyze and adjust content strategy based on engagement metrics (end of month)
Expected Result: Within 30 days of implementing these recommendations, expect increased engagement and a more professional, consistent brand presence, with a 20-30% increase in qualified traffic and inquiries.