Score Breakdown
Critical Issues
Priority: Immediate Action
Lack of Engagement in Posts
Most posts have very low likes and no comments, suggesting a lack of active engagement or reach.
Generic Link Titles
The link titles in the bio do not communicate the value or purpose clearly, which could lead to lower conversion rates.
Limited Use of Social Proof in Bio
There's no mention of exhibitions, awards, or features that could enhance credibility and attract collectors.
Opportunities
Priority: Quick Wins
Optimize Bio for SEO
Adding keywords like "Fine Art" or "Surrealism" in the bio can enhance discoverability.
Use of Highlight Reels for Storytelling
Expanding highlights to include testimonials or behind-the-scenes could improve engagement and trust.
Engage More on Related Profiles
Actively engage with followers of related profiles to expand reach and visibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
121/150
Why it works:
- • Highlights the style and focus of the work, adds a clear call to action for high-end buyers, and uses optimal character count.
Option 2: Volume/Bookings Focus
118/150
Why it works:
- • Focuses on the target audience of collectors and interior designers, with a clear call-to-action to order prints.
Option 3: Community/Growth Focus
115/150
Why it works:
- • Encourages community building and engagement by inviting followers on a creative journey, potentially increasing engagement.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Link Titles
✨Social Proof
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include direct calls-to-action and mentions of awards or exhibitions.
- Link strategies used by top performers often lead directly to a shop or featured collection.
- Highlight structures frequently showcase processes, testimonials, and exhibitions.
- Opportunities to differentiate from the pack include emphasizing the philosophical underpinnings of the work more prominently.
Positioning Recommendation: Emphasize the unique thematic focus on "The Duality of Humanity" more prominently in both content and bio to stand out. This narrative can lend itself to more engaging storytelling across posts.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: Surrealism, Fine Art, Contemporary Art
Conversion:
- Estimated increase in inquiry rate: 10-15%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 64 → 75
Final Recommendations
What's Working (Keep Doing): ✅ Regularly posting new collections and updates. ✅ Maintaining a consistent thematic focus across works. ✅ Engaging with related art profiles.
What Needs Fixing (Priority): ❌ Improve bio SEO with targeted keywords like "Surrealism." ❌ Update link titles for clarity and actionability. ❌ Boost engagement through interactive content strategies.
Biggest Opportunity: The biggest untapped opportunity lies in engaging the audience through storytelling and thematic exploration in posts and highlights. By elaborating on the philosophical themes of the work, Mark can create deeper connections with followers and potential buyers.
Positioning Statement: "Exploring the 'Duality of Humanity' through surreal and contemporary art, Mark Mellon invites you to a journey of artistic discovery and philosophical reflection."
Next Steps
- Revise Bio and Links (2 hours) - Optimize for keywords and actionable links.
- Enhance Content Engagement (1 week) - Implement interactive content strategies.
- Create New Highlights (3 hours) - Add testimonials and process insights.
- Audit Website (1 week) - Ensure alignment with Instagram content and messaging.
- Engage with Art Blogs (ongoing) - Reach out for potential feature opportunities.
- Content Calendar Development (1 month) - Plan thematic content that supports the philosophical narrative.
Expected Result: Within 30 days, Mark should see a 15-25% increase in profile visits and a significant boost in engagement and conversions by implementing these recommendations.