Score Breakdown
Critical Issues
Priority: Immediate Action
Biography lacks profession clarity
The current bio doesn't clearly define what you do, making it difficult for visitors to immediately understand your niche.
No external link provided
Without a link, you miss opportunities to direct followers to a portfolio, shop, or booking page.
No highlights created
Missing highlights means potential followers can't quickly learn about your work, process, or services.
No call-to-action in bio
There's no prompt guiding potential clients or followers to take the next step, such as visiting a website or contacting you.
Opportunities
Priority: Quick Wins
Add a profession-focused keyword to bio
Including "Landscape Artist" or "Illustrator" will improve searchability and immediate understanding.
Create highlights for key aspects of your work
Highlights like "Portfolio," "About Me," and "Contact" can help engage visitors.
Introduce a call-to-action
A simple "DM for commissions" can guide visitors on how to engage with you.
Set up an external link
Use a link-in-bio tool to direct followers to your key sites.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
100/150
Why it works:
- • This bio clearly defines your niche and opens the door for high-end commissions, attracting serious art collectors.
Option 2: Volume/Bookings Focus
117/150
Why it works:
- • Encourages direct engagement for commissions, appealing to those looking to purchase art for their home.
Option 3: Community/Growth Focus
92/150
Why it works:
- • Engages a wider audience by offering inspiration, fostering community growth.
Current vs. Recommended
Character Usage
📊Bio
✨CTA
🔗External Link
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles listed, indicating that your niche might be unique or underexplored on Instagram. This presents an opportunity to carve out a space as a leading Welsh landscape artist, leveraging local hashtags and themes to differentiate.
Positioning Recommendation: Embrace your focus on Welsh landscapes as a unique selling proposition. Amplify this through your bio, posts, and engagement with local art communities to deepen your niche presence.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Welsh Landscape Artist," "Wales Art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through clarified bio and highlights
Professionalism:
- Profile confidence score: 31 → 60 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Consistent focus on Welsh landscapes ✅ Use of relevant hashtags like #Wales and #Llangollen ✅ Visual consistency in artwork medium and style
What Needs Fixing (Priority): ❌ Clarify professional identity in bio ❌ Introduce an external link to direct traffic ❌ Develop highlights to structure your profile
Biggest Opportunity: Emphasize and capitalize on your niche in Welsh landscapes. This distinct focus can significantly enhance your discoverability and conversions, particularly among local art enthusiasts and collectors.
Positioning Statement: "Welsh Landscape Artist capturing the beauty of Wales in pen, ink, and acrylic, offering unique pieces to art collectors and enthusiasts."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio to include "Welsh Landscape Artist" (Immediate clarity)
- Set Up External Link using a link-in-bio tool (Portfolio access)
- Create Highlights for "Portfolio," "About Me," and "Commissions" (Profile structure)
- Introduce a CTA in the bio (Increase engagement)
- Engage with Local Art Communities (Broaden exposure)
- Post Consistently focusing on your popular Welsh landscape themes (Increase engagement)
Expected Result: By implementing these strategies, you should expect a 20-30% increase in profile visits and a 15-25% boost in inquiries within the next 30 days.