Score Breakdown
Critical Issues
Priority: Immediate Action
Weak CTA in Bio
The bio ends with "Shop my art + bring the aloha home" but lacks urgency or specific action.
Inconsistent Post Engagement
Engagement varies significantly, impacting perception of consistency (e.g., 226 likes vs. 3 likes).
No UTM Parameters on Links
Missing tracking on external links, losing valuable insight into referral traffic.
Opportunities
Priority: Quick Wins
Add Strategic CTA
Include a clear call-to-action with urgency to drive immediate action, e.g., "Browse & order by midnight for exclusive discounts!"
Highlight Popular Artworks
Use highlights to showcase best-selling pieces to maintain interest and streamline purchase decisions.
Optimize Hashtag Strategy
Refine hashtags to include trending and more targeted ones to increase the likelihood of discovery.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
106/150
Why it works:
- • Targets those looking for exclusive, high-value art pieces.
Option 2: Volume/Bookings Focus
110/150
Why it works:
- • Drives urgency with a clear, time-sensitive offer.
Option 3: Community/Growth Focus
91/150
Why it works:
- • Encourages community building and long-term engagement.
Current vs. Recommended
Character Usage
📊CTA
🔗Keywords in Bio
✨Link UTM Parameters
✨Engagement Consistency
✨Competitive Intelligence
Top Related Accounts Analysis: Most related profiles feature vibrant, bold artwork with a strong emphasis on place-based narratives similar to Jen's. Commonly successful elements include clear product links, engaging stories about the creation process, and frequent interactions with followers through comments and stories.
- Most common bio elements: Clear profession statements, thematic consistency, and exclusive offers.
- Link strategies: Multiple links directing to shop, portfolio, and specific campaigns.
- Highlight structures: Include customer testimonials, process videos, and behind-the-scenes footage.
- Opportunities to differentiate: Jen can emphasize her verified status and unique blend of whimsy and tropical themes to stand out.
Positioning Recommendation: To distinguish herself, Jen should capitalize on her verified status and incorporate more storytelling elements into her posts and highlights. Offering exclusive insights into her creative process or hosting live painting sessions could further engage her audience and build a loyal community.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Maui artist", "whimsical art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 8 → 10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Consistent use of oceanic and whimsical themes in art ✅ Effective use of highlights to showcase products ✅ Maintaining a diverse range of art forms (prints, originals, stickers)
What Needs Fixing (Priority): ❌ Weak CTA in bio needs more urgency and specificity ❌ Inconsistent engagement rates across posts require focus ❌ Lack of UTM parameters on links for tracking
Biggest Opportunity: Maximize the impact of engaging, high-performing post types by analyzing past successful content. This could potentially double engagement rates and significantly increase conversions over time, leveraging the existing follower base more effectively.
Positioning Statement: "Jen Edwards McLaughlan: where whimsical oceanic art meets aloha spirit, enchanting spaces and hearts alike."
Next Steps
- Revise Bio and CTAs (Immediate) - Incorporate urgency and clear actions to drive engagement.
- Implement UTM Parameters (Within a day) - Enhance tracking for all external links.
- Analyze Post Performance (This week) - Identify high-engagement themes for future content.
- Highlight Best-Sellers (Within a week) - Use highlights to showcase popular artworks.
- Engagement Strategy Adjustment (This month) - Develop a consistent posting schedule based on insights.
- 30-Day Goal: Achieve a 15-20% increase in profile visits and engagement rate improvement to 3%.
Expected Result: By implementing these strategies, Jen should experience improved engagement, increased conversions, and a stronger, more cohesive brand presence within 30 days.