Score Breakdown
Critical Issues
Priority: Immediate Action
No external links or CTA
Missing out on conversion opportunities by not directing followers to a specific action or site.
Lack of highlights
Missing an opportunity to showcase music, performances, behind-the-scenes, or testimonials.
Personal account settings
Missing out on business account analytics and features that could enhance growth.
Opportunities
Priority: Quick Wins
Add a link to bio
Direct followers to a music platform, personal website, or booking page to facilitate engagement and conversions.
Create highlights
Use highlights to showcase music, past performances, and fan interactions to engage users.
Upgrade to a business account
Access analytics and promotional tools to better understand audience engagement and growth opportunities.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
96/150
Why it works:
- • This bio captures his unique brand proposition by combining music and storm chasing, appealing to those interested in both fields.
Option 2: Volume/Bookings Focus
124/150
Why it works:
- • It emphasizes local identity and provides a direct way for booking, ideal for securing gigs.
Option 3: Community/Growth Focus
89/150
Why it works:
- • Encourages followers to join his journey, fostering a community feel and engagement.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨External Link
✨CTA
🔗Highlights
✨Competitive Intelligence
Top Related Accounts Analysis:
- With no related profiles provided, focus should be on identifying similar artists or local musicians with a strong presence.
- Observe their use of bio, links, and highlights for strategic integration into Matt's profile.
- Incorporate popular themes or engagement tactics that resonate well within the musician community on Instagram.
Positioning Recommendation: Embrace and emphasize the unique storm-chasing angle alongside music to create a distinctive and memorable brand identity.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-30%
- Improved search ranking for keywords: "Musician," "Storm Chaser," "Philly Artist"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through enhanced bio clarity and highlights
Professionalism:
- Profile confidence score: 28 → 70 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Strong personal branding with unique interests (storm chasing) ✅ Clear communication of contact information ✅ Display of positive personal values (God, love, peace)
What Needs Fixing (Priority): ❌ Lack of external link and CTA ❌ Absence of highlights and content strategy ❌ Personal account settings limiting growth potential
Biggest Opportunity: Leverage the unique combination of music and storm chasing to differentiate and engage a niche audience. This could lead to an increase in engagement and conversions by emphasizing this unique branding angle.
Positioning Statement: "Embrace the storm and the melody with Philly's own storm-chasing musician. Dive into a world where weather meets sound."
Next Steps
- Upgrade to Business Account (Enable Instagram insights and analytic tools)
- Add External Links (For music streaming platforms or personal website)
- Develop Highlights (Showcase music, gigs, and personal stories)
- Optimize Bio (Use one of the provided options for better engagement)
- Initiate Content Strategy (Schedule regular posts and engage with followers)
- Launch Mini-Campaign (Promote a new single or project)
Expected Result: With all recommendations implemented, Matt should expect a 25-30% increase in profile visits and engagement within 30 days, positioning him more competitively in the music scene.