Score Breakdown
Critical Issues
Priority: Immediate Action
No external link
There's no link in the bio, missing a critical opportunity for directing followers to a portfolio, shop, or contact page.
Email in bio lacks context
The email address in the biography is not accompanied by a call-to-action, reducing its effectiveness.
Name lacks keyword optimization
The full name field is used inefficiently, without a keyword that enhances searchability.
Opportunities
Priority: Quick Wins
Add a strategic link in bio
A link to your portfolio or a shop could immediately enhance user engagement and conversion opportunities.
Optimize the full name field
Including a keyword like "Visual Artist" in the name field could improve discoverability.
Enhance bio with a clear CTA
Adding a call-to-action to encourage email inquiries or visits to a website can drive engagement.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
125/150
Why it works:
- • Highlights the service offering and provides a direct contact method for high-end commissions.
Option 2: Volume/Bookings Focus
136/150
Why it works:
- • Focuses on sales and custom orders, encouraging contact for inquiries, thus driving volume.
Option 3: Community/Growth Focus
145/150
Why it works:
- • Emphasizes community engagement and the emotional connection through visual storytelling.
Current vs. Recommended
Character Usage
📊Full Name Field
✨External Link
✨Call-to-Action
✨Bio Keyword Usage
✨Engagement Strategy
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear CTAs, expressive emojis, and a focus on location when applicable.
- Link strategies used by top performers often include multiple destination types, such as shop links and contact forms.
- Highlight structures that appear consistently include client testimonials, portfolio showcases, and personal stories.
- Opportunities to differentiate from the pack include emphasizing unique narrative angles and the emotional depth of the pieces.
Positioning Recommendation: Emphasize the unique blend of visual artistry and narrative storytelling in all content. Highlight the emotional journey and global experiences that shape the artwork, and consider integrating narrative elements more prominently in marketing materials.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-35%
- Improved search ranking for keywords: "Visual Artist," "Storyteller"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 64 → 85
Final Recommendations
What's Working (Keep Doing): ✅ Effective storytelling through rich captions ✅ Diverse content showcasing global experiences ✅ Consistent use of visual motifs and narrative elements
What Needs Fixing (Priority): ❌ Add external link for portfolio or shop ❌ Enhance bio with keyword-rich, clear CTA ❌ Optimize full name field for better discoverability
Biggest Opportunity: Integrating a Linktree or similar tool for external links can significantly increase engagement and conversion, estimated at 30-40% more visits to external pages.
Positioning Statement: "Math Harvey captures the unseen stories of the world, inviting audiences to experience visual narratives that transcend borders."
Next Steps
- Add a strategic link in bio (Immediate) - Establish a Linktree or singular strategic link to direct followers to a portfolio or shop.
- Revise full name field (Immediate) - Include a keyword like "Visual Artist" for improved searchability.
- Enhance bio with strong CTA (Immediate) - Encourage email inquiries or visits to external pages.
- Develop consistent posting strategy (This Week) - Regularly publish content to maintain engagement.
- Create highlights for product showcases (This Month) - Develop highlights that offer quick insights into available products/services.
- Experiment with targeted ads (This Month) - Use Instagram Ads to reach art collectors, leveraging narrative storytelling.
Expected Result: Within 30 days, profile visits and conversion rates should increase by up to 30%, with enhanced follower engagement and potential for higher sales conversions.