Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
Why it works:
- • Targets high-end clients with a focus on bespoke creations.
Option 2: Volume/Bookings Focus
Why it works:
- • Encourages direct engagement for commissions, increasing booking inquiries.
Option 3: Community/Growth Focus
Why it works:
- • Engages community and encourages followers to join the artistic journey.
Current vs. Recommended
Character Usage
📊Bio CTA
✨Highlights
✨Link Strategy
✨Competitive Intelligence
Top Related Accounts Analysis:
- Many successful profiles feature extensive highlight reels and strategic hashtag usage.
- Top competitors utilize professional photography and video to showcase their work.
- Opportunity to differentiate by emphasizing unique mixed media techniques and local art culture.
Positioning Recommendation: Highlight the unique aspects of mixed media art and the connection to local culture, creating a strong, recognizable brand identity.
Expected Impact
- Discoverability: +20-30% increase in profile visits due to optimized bio and hashtags.
- Conversion: +20-40% increase in inquiries through improved CTA and link strategy.
- Professionalism: Profile confidence score: Moderate improvement expected.
Final Recommendations
What's Working (Keep Doing): ✅ Consistent posting schedule ✅ Engaging with local art communities ✅ Maintaining a creative and approachable brand image
What Needs Fixing (Priority): ❌ Add clear CTA to bio ❌ Expand highlight reels ❌ Refine hashtag strategy
Biggest Opportunity: Add a clear CTA to your bio
Positioning Statement: "Marg Duggan Jones | Hamilton's Mixed Media Artist creating art with local soul and international appeal."
Next Steps
- Update bio with a clear CTA (Immediate)
- Implement link-in-bio tool (This Week)
- Expand highlights to showcase diverse works and client testimonials (This Month)
- Refine and test hashtag strategies (This Week)
- Engage strategically with local art community on social media (This Month)
- Track engagement and conversion metrics to inform future strategies (Continuous)
Expected Result: Within 30 days, a more strategically optimized profile should increase engagement by 20-30%, leading to higher inquiries and potential sales.