Score Breakdown
Critical Issues
Priority: Immediate Action
No clear call-to-action in bio
There's no directive guiding followers to take a specific action, such as visiting the website or contacting for commissions.
High follows-to-followers ratio
Following too many accounts compared to followers can dilute the perception of professional authority.
No business or creator account
Limits access to insights and features critical for growth and engagement tracking.
Opportunities
Priority: Quick Wins
Add a call-to-action in the bio
Direct followers to the external link or inquire about custom pieces, potentially increasing engagement by 20%.
Highlight recent artworks and processes
Use Instagram Stories Highlights to create a curated gallery of your work and process.
Reconsider follow strategy
Aim for a more balanced follows-to-followers ratio to enhance professional presence.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
78/150
Why it works:
- • Highlights the unique aspect of storytelling through art, appealing to collectors seeking meaningful pieces.
Option 2: Volume/Bookings Focus
95/150
Why it works:
- • Incorporates a direct CTA to drive inquiries, targeting increased commissions or sales.
Option 3: Community/Growth Focus
83/150
Why it works:
- • Appeals to followers interested in ongoing narratives and personal stories, encouraging community growth.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨Account Type
✨Follows/Followers
✨Engagement
✨Competitive Intelligence
Top Related Accounts Analysis: No related profiles were provided, which suggests a lack of defined niche presence. Exploring other mixed media artists and narrative-driven creators could provide insights into successful strategies and gaps in the market.
Positioning Recommendation: Focus on leveraging the personal narrative aspect more strongly. This unique story can differentiate Marcelline from other artists, potentially attracting an audience that values depth and emotional connection in art.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-20%
- Improved search ranking for keywords: "chronic illness art," "mixed media storytelling"
Conversion:
- Estimated increase in inquiry rate: 10-15%
- Better lead qualification through a coherent narrative in bio and content
Professionalism:
- Profile confidence score: [45] → [65] after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Narrative-driven content - The personal storytelling aspect is compelling and should be maintained. ✅ Use of mixed media - The artistic technique is unique and adds depth to the art pieces. ✅ Engagement with followers - Continue responding and engaging, even if currently minimal.
What Needs Fixing (Priority): ❌ Biography clarity - Needs a stronger call-to-action and clearer value proposition. ❌ Account type - Transition to a Creator account for better analytics. ❌ Engagement strategy - Revise content and engagement strategies to boost interaction.
Biggest Opportunity: Leverage the personal narrative in art more explicitly. This unique aspect could significantly differentiate Marcelline’s work, tapping into audiences interested in art with depth and personal stories, potentially increasing follower engagement and art inquiries by 30%.
Positioning Statement: "Transforming personal battles into layered art narratives, Marcelline Piscador invites you to explore stories crafted in paint."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update your bio to include a CTA and clearer profession statement (1 day)
- Switch to a Creator account (1 day)
- Develop and implement a hashtag strategy targeting both niche and broad audiences (3 days)
- Create Instagram Stories Highlights showcasing different facets of your art and personal journey (5 days)
- Plan and follow a content calendar for consistent posting (7 days)
- Engage with related accounts and communities to build visibility and relationships (Ongoing)
Expected Result: Implementing these actions should improve profile visibility, engagement, and conversion rates within 30 days, laying a foundation for sustained growth.