@manuela_sambo profile

Instagram Audit

@manuela_sambo

• 359 Followers

48
/100
NEEDS WORK

Score Breakdown

Profile Foundation 15/30
Link & CTA Strategy 10/25
Account Configuration 5/15
Content Strategy 13/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Contemporary Artist | Berlin & Angola Explore my gallery & exclusive collections ⬇️

Why it works:

  • • Highlights her niche and global reach while directing traffic to her website.

Option 2: Volume/Bookings Focus

Berlin Artist | Contemporary & African Art Book a studio visit or commission today! ⬇️

Why it works:

  • • Encourages direct interaction and potential sales opportunities.

Option 3: Community/Growth Focus

🎨 Berlin-based Contemporary Artist Join me on my art journey! Follow & connect ⬇️

Why it works:

  • • Promotes engagement and community building.

Current vs. Recommended

Character Usage

📊
Current
3/150
Recommended
73/150
Impact
Better optimization

Business Account

Current
Personal
Recommended
Business enabled
Impact
Access to analytics

Highlights

Current
0
Recommended
2-3 strategic highlights
Impact
Trust + info

Posting Rhythm

Current
Sporadic
Recommended
Consistent 1-2x/week
Impact
Algorithm favor

Competitive Intelligence

Top Related Accounts Analysis: Given the lack of related profiles, focusing on building connections with Berlin's art community can serve as an indirect way to gauge competitors and collaborators. Look into prominent Berlin artists and galleries to understand what makes them successful.

Positioning Recommendation: Capitalize on the Berlin art scene by aligning with local galleries and artists. Use her unique cultural background to stand out and appeal to a broader audience interested in cross-cultural art.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: "Berlin Artist," "Contemporary Art"

Conversion:

  • Estimated increase in inquiry rate: 50-100%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: Moderate → High

Final Recommendations

What's Working (Keep Doing): ✅ Strong engagement with exhibition content ✅ Use of cultural heritage in posts ✅ Consistent posting about exhibitions

What Needs Fixing (Priority): ❌ Incomplete bio lacking detail ❌ Personal account status ❌ Lack of highlights for credibility

Biggest Opportunity: Enable business account for analytics access

Positioning Statement: "Manuela Sambo is a contemporary artist in Berlin, blending African heritage with modern aesthetics to create captivating art experiences."

Next Steps

  1. Enable business account (5 minutes)
  2. Revise bio to include profession and CTA (10 minutes)
  3. Create highlights to showcase work and exhibitions (2-3 hours)
  4. Engage with Berlin art community online (ongoing)
  5. Post consistently (set schedule for the month)
  6. Monitor and adjust strategy based on insights (ongoing)

Expected Result: "Within 30 days, you'll have a robust profile setup and a plan to grow your audience through strategic engagement and content consistency."

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