Score Breakdown
Critical Issues
Priority: Immediate Action
No external link or CTA in bio
Missing opportunity to guide followers to a portfolio or shop.
Personal account type
Limits access to analytics and professional tools.
Sparse highlight reels
Only 3 highlights; missing essential categories like 'Portfolio' and 'Testimonials'.
Opportunities
Priority: Quick Wins
Switch to a Creator account
Gain access to better analytics and promotional tools.
Add a strategic link in bio
Use a link-in-bio tool to drive traffic to your portfolio or upcoming exhibitions.
Enhance biography
Include more descriptive keywords and a clear CTA for improved engagement.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
98/150
Why it works:
- • Highlights niche, location, and provides a CTA.
Option 2: Volume/Bookings Focus
110/150
Why it works:
- • Encourages direct engagement and collaboration.
Option 3: Community/Growth Focus
117/150
Why it works:
- • Builds a sense of community and support around art.
Current vs. Recommended
Character Usage
📊Profession Keyword
✨Location Mention
✨CTA Presence
✨Link Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: While no specific related profiles are listed, analyzing similar artists or local art communities could yield insights into successful strategies. Most successful artists use a mix of personal storytelling and professional showcases in their profiles.
Positioning Recommendation: Position Magdalena as the contemporary sculptor who not only creates art but also tells compelling stories through her installations. Engage in local art events and emphasize these experiences to build a strong community presence.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Brighton Sculptor", "Contemporary Installations"
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 42 → 70+ with improvements
Final Recommendations
What's Working (Keep Doing): ✅ Emotional storytelling in captions ✅ Engaging with community through art-related events and topics ✅ Diverse content showcasing installations and materials
What Needs Fixing (Priority): ❌ No external link or CTA in the bio ❌ Personal account limits access to professional tools ❌ Sparse and non-strategic highlight use
Biggest Opportunity: Integrate a strategic link-in-bio tool to maximize traffic to your portfolio and exhibitions. This change alone could increase engagement and inquiries by 30%.
Positioning Statement: "Magdalena Dloniak: Transforming spaces and perspectives through emotive sculptures and installations."
Next Steps
- Switch to a Creator account (expand tools and insights)
- Revise bio (include profession, CTA, and location) [1 hour]
- Add link-in-bio tool (drive portfolio traffic) [1 hour]
- Develop highlight reels (Portfolio, Services, Testimonials) [ongoing]
- Create content schedule (ensure posting consistency) [1 week]
- Engage with local art scene (collaborations and events) [ongoing]
Expected Result: Within 30 days, expect improved engagement rates, increased visibility in the local art community, and a more professional profile that attracts collectors and collaborators.