Score Breakdown
Critical Issues
Priority: Immediate Action
Lacks Specific Profession in Bio
The bio does not clearly state the profession, which can confuse new visitors about what exactly you offer.
No Clear Call-to-Action
Although there is a "SHOP" indicator, there's no action-oriented and compelling CTA that drives urgency or engagement.
Business Category Not Optimally Set
The category is set to "None, Art," which lacks precision and could be affecting discoverability in searches.
Limited Social Proof
The profile does not leverage any form of social proof, such as customer testimonials, press mentions, or awards.
Username Lacks Keywords
The username doesn't include any relevant keywords that might help in search discoverability.
Opportunities
Priority: Quick Wins
Enhance Bio with Profession
Adding "Unique Art Prints" would clarify the offering to potential customers instantly.
Create Stronger CTA
A clear CTA like "🛍️ Click below to explore exclusive art prints!" could increase click-through rates.
Leverage Social Proof
Adding mentions like "Featured on Etsy" or "500+ happy customers" can significantly boost credibility.
Optimize Business Category
Changing the category to something more specific like "Art Dealer" can enhance searchability.
Highlight Customer Testimonials
Incorporating testimonials in highlights or captions can build trust and pre-qualify leads.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
92/150
Why it works:
- • It positions the brand as a source for unique art prints and highlights the global shipping ability, appealing to high-end collectors.
Option 2: Volume/Bookings Focus
100/150
Why it works:
- • The emphasis on uniqueness and gifts, paired with a shopping prompt, encourages higher inquiry and purchase volume.
Option 3: Community/Growth Focus
93/150
Why it works:
- • This version invites community engagement and highlights the global shipping option, fostering a sense of belonging among followers.
Current vs. Recommended
Character Usage
📊Profession Clarity
✨CTA
🔗Business Category
✨Social Proof
✨Competitive Intelligence
Top Related Accounts Analysis: Many of the related profiles focus on art and home decor, suggesting overlapping interests. For instance, "Barnett Home Decor" and "The Catbears" offer insights into the effectiveness of varied content types and community engagement strategies that Madame Memento can adopt. Most successful profiles use strong bio keywords and multiple calls-to-action to guide followers effectively.
Positioning Recommendation: To stand out, enhance storytelling around the uniqueness of each art piece, and its creation process. This could involve more behind-the-scenes content or artist statements to deepen the connection with potential buyers.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Unique Art Prints", "Whimsical Gifts"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through enhanced highlights and bio clarity
Professionalism:
- Profile confidence score: 3/5 → 4/5 with improved clarity and professionalism
Final Recommendations
What's Working (Keep Doing): ✅ Consistent posting with varied art themes ✅ Use of hashtags specific to niche markets ✅ Effective highlight usage with 6 reels
What Needs Fixing (Priority): ❌ Lacking profession clarity in bio with no specific keywords ❌ Weak call-to-action that fails to drive traffic effectively ❌ Unoptimized business category affecting discoverability
Biggest Opportunity: Leveraging the uniqueness of the art pieces, combined with storytelling to enhance emotional engagement. This could potentially increase sales by 20-30% if effectively communicated across bio and content.
Positioning Statement: "Your go-to source for whimsical, unique art prints with a global touch."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio (Today) - Include specific keywords and a compelling CTA.
- Optimize Linktree (1 Day) - Add descriptive labels to each link.
- Enhance Social Proof (By end of week) - Add testimonials/reviews in Highlights.
- Adjust Business Category (3 Days) - Reclassify to more accurately capture niche.
- Develop Content Calendar (1 Week) - Plan thematic posts and stories for engagement.
- Track Engagement (Ongoing) - Use UTM parameters to monitor link effectiveness.
Expected Result: Within 30 days, expect a 20-30% increase in profile visits and potential conversion rates due to clearer positioning and improved CTA strategies.