Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
98/150
Why it works:
- • Focuses on the artisanal elements and encourages custom orders, appealing to high-end buyers.
Option 2: Volume/Bookings Focus
83/150
Why it works:
- • Encourages direct orders and highlights delivery options, increasing sales potential.
Option 3: Community/Growth Focus
86/150
Why it works:
- • Builds community by inviting followers to engage with tips and offers.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨External Links
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles, which suggests a need to engage more with similar accounts to understand competitive positioning.
Positioning Recommendation: Focus on building a stronger presence by engaging with similar craft and candle-making communities. This will help in understanding the market better and refining the approach.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 50-70%
- Improved search ranking for keywords: [candles, handmade, soy wax]
Conversion:
- Estimated increase in inquiry rate: 30-50%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 30 → 70
Final Recommendations
What's Working (Keep Doing): ✅ Warm, inviting visual style ✅ Handcrafted quality emphasis ✅ Engaging storytelling in captions
What Needs Fixing (Priority): ❌ Missing highlights for product showcases ❌ Inconsistent posting ❌ Weak call-to-action strategy
Biggest Opportunity: Create 3-5 story highlights for product showcases
Positioning Statement: "Handcrafted Candles | Cozy Creations | Made with Love in London"
Next Steps
- Update bio (Add profession, clear CTA) - Immediate
- Create highlights (Portfolio, About, Services) - This week
- Set posting schedule (1-2x/week) - This week
- Add external link (Shopping link) - This week
- Engage with community (Comment on similar accounts) - Daily
- Track metrics (Use insights to refine strategy) - Ongoing
Expected Result: Within 30 days, you'll have a complete, professional profile that clearly communicates your craft and invites engagement. Consistent posting and optimized basics typically lead to 20-40% follower growth in the first month.