Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
Visitors can't tell what you do within 3 seconds; using "Artist" is too vague.
Missing call-to-action and external links
No clear next step for interested followers, and absence of links is a missed opportunity for conversions.
No highlights
Missing sections that showcase your work, process, and testimonials.
Non-business account
Missing analytics and business tools that could better optimize your engagement strategy.
Weak engagement on digital art posts
The distinct themes and hashtags are not translating into expected engagement rates.
Opportunities
Priority: Quick Wins
Specify art niche in bio
Include terms like "Digital Artist" or "Seascape Painter" to improve discoverability.
Add at least one external link
Point to a portfolio, online shop, or contact form to guide followers on a journey.
Establish 5 key highlights
Consider adding highlights such as "Portfolio," "About Me," "Testimonials," "Process," and "Contact."
Switch to a business or creator account
Access analytics and insights to improve content strategy.
Increase engagement on digital art posts
Utilize more engaging captions and hashtags that resonate with past successful posts.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
106/150
Why it works:
- • This bio clearly states your profession and niche, provides location info, and offers commissions, appealing to collectors.
Option 2: Volume/Bookings Focus
109/150
Why it works:
- • It's designed to encourage bookings by directing traffic to a dedicated link, with a clear focus on landscape art.
Option 3: Community/Growth Focus
106/150
Why it works:
- • This approach builds community by highlighting follower count and engaging with serene themes.
Current vs. Recommended
Character Usage
📊Profession Stated
✨CTA
🔗External Links
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Given the lack of related profiles, it suggests a niche market opportunity within digital coastal landscapes. Observing other similar artists can provide insights into effective bio structures, link strategies, and highlight usage that you can adapt to enhance your competitive positioning.
Positioning Recommendation: Emphasize your location-specific art inspired by the Sussex coast to appeal to both local and international audiences, highlighting your unique blend of digital artistry.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Digital Art," "Seascape Painter," "Sussex Artist"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 37 → 75+ after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Strong thematic focus on sunsets and coastal landscapes ✅ Consistent use of local hashtags and themes ✅ Engagement with serene and calming art styles
What Needs Fixing (Priority): ❌ Bio lacks clarity and specificity ❌ No external links or call-to-action ❌ Absence of highlights limits engagement opportunities
Biggest Opportunity: Leverage the unique blend of digital artistry and local coastal themes to build a strong niche audience. Implementing a clear bio and link strategy could increase engagement and conversions by up to 30%.
Positioning Statement: "Capturing tranquil coastal beauty through digital artistry, connecting art lovers with the serene charm of Sussex."
Next Steps
- Update Bio and Add CTA (Immediate) - Clarify your niche and guide followers with a strong call-to-action.
- Set Up Link-in-Bio Tool (1 day) - Direct followers to a portfolio, shop, or contact page.
- Switch to Business/Creator Account (1 day) - Access tools for better engagement insights.
- Create Highlights (1 week) - Showcase key aspects of your work, process, and testimonials.
- Analyze and Refine Hashtags (Ongoing) - Improve reach and engagement with targeted hashtags.
- Expand Content Format (1 month) - Introduce varied content types to engage and grow the audience.
Expected Result: By implementing these strategies, you should expect a significant increase in profile visits, engagement, and conversion rates within 30 days, establishing a more professional and engaging Instagram presence.