@_lemay profile

Instagram Audit

@_lemay

• 3,329 Followers

42
/100
NEEDS WORK

Score Breakdown

Profile Foundation 5/30
Link & CTA Strategy 5/25
Account Configuration 3/15
Content Strategy 15/20
Competitive Position 0/10

Critical Issues

Priority: Immediate Action

#1

No clear profession stated in bio

Visitors can't discern your professional identity or what you offer.

#2

Missing call-to-action in bio

No clear next step for interested followers or potential clients.

#3

Zero highlights

Missing opportunity to showcase services, testimonials, or process.

Opportunities

Priority: Quick Wins

#1

Refine bio with professional keywords

Adding keywords like "Snowboarding Enthusiast" or "Event Host" would improve discoverability.

#2

Include a call-to-action

Direct followers to your exciting external content or to engage with you directly.

#3

Create 'Events' highlight

Capture and showcase your involvement in events for instant credibility and engagement.

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Snowboarding Enthusiast & Event Host | Featured on King Snow 🏂 DM for collaborations or event inquiries

105/150

Why it works:

  • • This bio positions you as a notable figure in snowboarding while inviting high-value collaborations.

Option 2: Volume/Bookings Focus

Dad, Snowboarder & Event Organizer | 🎥 Check latest events! 👇 Watch on AirtimeTV or read King Snow

117/150

Why it works:

  • • Captures personal and professional facets, with clear CTAs to redirect followers to your content.

Option 3: Community/Growth Focus

Building the snowboard scene | 🎙️ Hosts the AirtimeTV podcast Follow for events, snowboarding stories & more!

122/150

Why it works:

  • • Highlights your community-building role, encouraging engagement with your hosted content.

Current vs. Recommended

Character Usage

📊
Current
40/150 (73% unused)
Recommended
105/150 (30% unused)
Impact
Better optimization

Profession Stated

Current
Not specified
Recommended
Snowboarding Enthusiast & Event Host
Impact
Clear professional identity

CTA Presence

Current
None
Recommended
DM for collaborations or event inquiries
Impact
Increased engagement and inquiries

Highlights

Current
0
Recommended
Events, Collaborations
Impact
Enhanced profile engagement

Link Description

Current
None in bio
Recommended
Engaging CTAs directing to external links
Impact
Improved click-through rate

Competitive Intelligence

Top Related Accounts Analysis: Currently, there are no listed related profiles, indicating a potential niche position. This presents an opportunity to differentiate yourself by optimizing your profile with unique content and clearer professional identity.

Positioning Recommendation: Enhance your positioning as a key influencer and organizer within the snowboarding community. Leverage event-based content and potential collaborations to stand out further.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 15-25%
  • Improved search ranking for keywords: "Snowboarding Events," "Event Host"

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 42 → 70 (After improvements)

Final Recommendations

What's Working (Keep Doing): ✅ Engaging content focused on snowboarding events and community ✅ High-quality event coverage and storytelling ✅ Strong engagement rates demonstrating active follower interest

What Needs Fixing (Priority): ❌ No profession or focus area identified in the bio ❌ Lack of strategic highlights for content organization ❌ Missing call-to-action and engaging link descriptions

Biggest Opportunity: Your single biggest untapped opportunity is to clearly define your professional niche as a snowboarding event organizer and community builder. By doing so, you can potentially increase engagement and conversions by 20-30%.

Positioning Statement: "Connecting and celebrating the snowboarding community through dynamic event storytelling and engagement."

Next Steps

CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:

  1. Update Bio (Include profession and CTA)
  2. Create Highlights (Events, Collaborations) ([2 hours])
  3. Enhance Link Descriptions (Make them engaging and actionable) ([Immediate impact])
  4. Engagement Analysis (Review metrics for top-performing content) ([Weekly tracking])
  5. Content Strategy Adjustment (Develop consistent posting themes) ([Monthly review])
  6. 30-day goal (Increase follower engagement and profile visits by 20%)

Expected Result: Within 30 days of implementing all recommendations, you should see an increase in profile visits and engagement, leading to more meaningful connections and potential collaborations.

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