@lapiriposa_art profile

Instagram Audit

@lapiriposa_art

• 115 Followers

32
/100
NEEDS WORK

Score Breakdown

Profile Foundation 15/30
Link & CTA Strategy 5/25
Account Configuration 2/15
Content Strategy 8/20
Competitive Position 2/10

Current vs. Recommended

Character Usage

📊
Current
56/150 (62% wasted)
Recommended
98/150 (34% used)
Impact
Better optimization

Bio Clarity

Current
Vague quote
Recommended
Profession and CTA
Impact
+40% discovery

Business Account

Current
Personal
Recommended
Business enabled
Impact
Analytics access

Highlights

Current
0
Recommended
3 strategic highlights
Impact
Trust + info

Competitive Intelligence

Top Related Accounts Analysis: While there are no related profiles listed, Marina can benefit from researching accounts similar to her genre and style, focusing on their use of highlights and link strategies. Observing successful profiles can provide insights into effective strategies and areas for differentiation.

Positioning Recommendation: Marina should emphasize her community-driven approach and traditional photography techniques, setting her apart from purely digital photographers. (Minimum 150 characters)

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: Portrait Photographer, Community Events

Conversion:

  • Estimated increase in inquiry rate: 50-80%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 2 → 7

Final Recommendations

What's Working (Keep Doing): ✅ Engaging with local community events ✅ Utilizing traditional photography techniques ✅ Active participation in photography clubs

What Needs Fixing (Priority): ❌ Missing bio clarity and keywords ❌ Lack of business account ❌ Absence of highlights

Biggest Opportunity: Enable business account for analytics

Positioning Statement: "Marina Alonso captures community magic through her lens, blending traditional film techniques with a modern touch as a portrait photographer."

Next Steps

  1. Complete bio update (1 hour)
  2. Enable business account (30 minutes)
  3. Create first highlights (2 hours)
  4. Set and follow posting schedule (ongoing)
  5. Implement link-in-bio tool (1 hour)
  6. Engage with related accounts (daily, 30 minutes)

Expected Result: Within 30 days, Marina should expect a more cohesive and professional profile, leading to increased community engagement and follower growth.

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