Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
90/150
Why it works:
- • Highlights her niche and invites high-value actions.
Option 2: Volume/Bookings Focus
94/150
Why it works:
- • Directly addresses potential clients and increases booking potential.
Option 3: Community/Growth Focus
94/150
Why it works:
- • Encourages engagement and community building.
Current vs. Recommended
Character Usage
📊Business Account
✨Posting Rhythm
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles listed, suggesting an opportunity for Kristy to define her niche further and connect with similar artists to build a network.
Positioning Recommendation: Focus on developing unique content that highlights personal stories and process, which will differentiate her in the crowded visual artist space.
Expected Impact
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: Artist, Sydney, Portrait
Conversion:
- Estimated increase in inquiry rate: 50-100%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 45 → After improvements 70
Final Recommendations
What's Working (Keep Doing): ✅ Strong narrative-driven captions ✅ Use of personal stories in art ✅ Engagement when posting
What Needs Fixing (Priority): ❌ Convert to a business account ❌ Develop a consistent posting schedule ❌ Expand highlight sections
Biggest Opportunity: Add a consistent posting schedule
Positioning Statement: "Sydney Portrait Artist & Storyteller, Kristy Mackay, captures life's stories through her art."
Next Steps
1. Convert to Business Account (Today): Enable features for growth. 2. Optimize Bio (1 hour): Use suggestions provided for clarity. 3. Create New Highlights (3 hours): Showcase work and process. 4. Develop Posting Schedule (This week): Plan 2-3 posts per week. 5. Engage with Community (Daily): Increase interactions with other artists. 6. Expand Hashtag Strategy (This month): Target niche audiences.
Expected Result: Within 30 days, expect a 30-50% increase in profile visits and follower growth, with improved engagement and conversion rates.