@kristidmcdougal.artist profile

Instagram Audit

@kristidmcdougal.artist

Artist • 206 Followers

34
/100
NEEDS WORK

Score Breakdown

Profile Foundation 14/30
Link & CTA Strategy 0/25
Account Configuration 1/15
Content Strategy 14/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Capturing Nashville's essence through unique mixed media. Commissions open!

72/150

Why it works:

  • • This bio targets local art collectors by highlighting Nashville and offers commissions, appealing to high-end clients.

Option 2: Volume/Bookings Focus

Nashville mixed media artist blending old photos with vibrant art. DM for commissions!

98/150

Why it works:

  • • This version emphasizes availability for commissions and uses a clear call-to-action to drive inquiries.

Option 3: Community/Growth Focus

Sharing Nashville's beauty through art. Join my journey! 🎨 #NashvilleArt

74/150

Why it works:

  • • This bio invites community engagement and uses a popular hashtag to increase visibility.

Current vs. Recommended

Character Usage

📊
Current
103/150 (31% wasted)
Recommended
72/150 (48% optimized)
Impact
Better optimization

Business Account

Current
Personal
Recommended
Business
Impact
Analytics access

CTA in Bio

Current
None
Recommended
Present
Impact
Increased engagement

External Links

Current
None
Recommended
Portfolio/Website
Impact
Higher conversion

Competitive Intelligence

Top Related Accounts Analysis: Although no related profiles are currently listed, exploring the profiles of similar Nashville-based artists could provide insights into effective strategies. Observing their use of strategic hashtags, bio setup, and posting frequency can help refine Kristi's approach.

Positioning Recommendation: Kristi should focus on emphasizing her unique integration of old photographs with modern art styles, potentially setting her apart within the Nashville art scene.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-40%
  • Improved search ranking for keywords: Nashville, mixed media

Conversion:

  • Estimated increase in inquiry rate: 50-100%
  • Better lead qualification through highlights and bio clarity

Professionalism:

  • Profile confidence score: 34 → 60 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Unique mixed media approach combining photos and art ✅ Engaging with Nashville art scene through hashtags ✅ Highlighting diverse art forms in posts

What Needs Fixing (Priority): ❌ Convert to a business account for analytics ❌ Add external links to drive traffic ❌ Enhance bio with a clear call-to-action

Biggest Opportunity: Enable a business account for analytics access

Positioning Statement: "Blending Nashville's history with vibrant art, Kristi's mixed media creations offer a unique and personal artistic experience."

Next Steps

  1. Convert to a Business Account - Immediate action for analytics access.
  2. Add External Links - Link to a portfolio or website to capture interest (1 hour).
  3. Enhance Bio - Include a clear call-to-action (30 minutes).
  4. Regular Posting - Commit to a weekly schedule (ongoing).
  5. Expand Highlights - Add more detailed categories like Testimonials and Process (2 weeks).
  6. Engage with Community - Interact with similar profiles to increase visibility (ongoing).

Expected Result: Within 30 days, expect a polished profile with improved engagement and follower growth by 20-30%, setting a solid foundation for future expansion.

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