Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
The bio lacks a direct mention of being an illustrator or surface designer, crucial for understanding the profession at a glance.
Missing call-to-action
There is no CTA in the bio directing followers to take action, such as visiting the shop link.
Only 0 highlights
Missing key highlights that showcase portfolio, services, and client testimonials.
Low engagement on posts
Most posts have either no likes or very few, suggesting a lack of engagement strategy.
Username lacks keyword
Username does not include keywords that might assist in discoverability like "design" or "illustrator."
Opportunities
Priority: Quick Wins
Add profession and location to bio
Clearly stating "Illustrator & Surface Designer" in the bio will enhance discoverability and clarity.
Implement a strong CTA
Adding "Shop my designs 👇" can drive traffic to the external link.
Create 3-5 highlights
Showcasing key areas like 'Portfolio,' 'About Me,' and 'Testimonials' will enhance profile depth.
Utilize engagement techniques
Engaging with other profiles and consistently replying to comments may boost post interactions.
Use a link-in-bio tool
To incorporate multiple links and better guide followers to desired actions.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
88/150
Why it works:
- • This version emphasizes the exclusivity and bespoke nature of the designs, appealing to high-end clients.
Option 2: Volume/Bookings Focus
111/150
Why it works:
- • This focuses on volume by inviting users to shop directly, creating a sense of accessibility and immediate action.
Option 3: Community/Growth Focus
103/150
Why it works:
- • This encourages community engagement and brand recognition by promoting a branded hashtag.
Current vs. Recommended
Character Usage
📊Profession Stated
✨CTA Presence
✨Highlight Count
✨Link Strategy
✨Engagement Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: Due to the absence of related profiles, we can surmise there is a unique niche here that isn't being fully tapped into. Exploring partnerships or community groups within the fabric and surface design industry can offer networking opportunities and exposure to similar creators or buyers.
Positioning Recommendation: To differentiate, emphasizing the hand-painted, bespoke quality and the connection to nature in both visual and written content will appeal strongly to niche markets interested in artisanal and unique home decor solutions.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-35%
- Improved search ranking for keywords: "illustrator," "surface designer," "hand-painted designs"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 3/10 → 7/10 after optimizations
Final Recommendations
What's Working (Keep Doing): ✅ Strong niche focus on hand-painted, nature-inspired designs ✅ Comprehensive use of relevant hashtags for reach ✅ Diverse design offerings (florals, retro patterns, seasonal themes)
What Needs Fixing (Priority): ❌ Bio needs a clear profession and CTA to guide followers ❌ Lack of highlights impedes profile depth and user engagement ❌ Limited interaction and engagement with followers
Biggest Opportunity: The biggest untapped opportunity is capitalizing on the bespoke, hand-painted nature of the designs. By clearly communicating this unique selling proposition in both the bio and content, and actively engaging with related communities online, Kristen can significantly increase her profile’s reach and engagement.
Positioning Statement: "Crafting hand-painted designs that bring nature’s charm into your home, offering bespoke wallpapers and fabrics for creative souls."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revamp Bio: Clearly state profession and add a strong CTA in the bio.
- Engage Daily: Spend at least 15 minutes a day engaging with other profiles in the niche.
- Create Highlights: Develop at least 3 highlights focusing on key themes and past works.
- Link Optimization: Utilize a link-in-bio tool to manage and optimize external link strategies.
- Content Schedule: Establish a regular posting schedule to maintain engagement consistency.
- Goal: Increase profile visits and engagement by at least 20% within 30 days.
Expected Result: By following the action plan, profile engagement should increase, along with profile visits, leading to higher conversion potential and community growth.