Score Breakdown
Critical Issues
Priority: Immediate Action
No clear value proposition in bio
The current bio lacks clarity on the specific value or uniqueness of your art.
Missing call-to-action in bio
There's no clear or strong directive for visitors on what to do next.
Only 1 highlight reel
Not utilizing highlights effectively to showcase work, testimonials, or process.
Opportunities
Priority: Quick Wins
Include a strong CTA in bio
Direct visitors to your link for purchasing or inquiries.
Add more highlights
Showcasing different types of work, testimonials, and behind-the-scenes can increase engagement.
Optimize link-in-bio title
Use a clear and enticing title for your link-in-bio to drive more traffic.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
123/150
Why it works:
- • Targets high-end clients by emphasizing unique, one-of-a-kind art pieces and location for local relevance.
Option 2: Volume/Bookings Focus
102/150
Why it works:
- • Focuses on increasing orders by highlighting the art forms and providing a clear call-to-action.
Option 3: Community/Growth Focus
104/150
Why it works:
- • Encourages community engagement by promising unique content and growth.
Current vs. Recommended
Character Usage
📊Value Proposition
✨CTAs
✨Highlight Utilization
✨Social Proof
✨Competitive Intelligence
Top Related Accounts Analysis: As there are no related profiles listed, explore local Kansas City artists and similar experimental art accounts. Note common elements such as vibrant bios, engaging stories, and strategic linking to galleries or shops.
- Most common bio elements among successful accounts might include location, unique selling propositions, and a strong call to action.
- Link strategies often involve direct links to new collections or newsletters.
- Highlight structures typically include behind-the-scenes content and testimonials.
- Opportunities to differentiate by showcasing process videos or unique material usage stories.
Positioning Recommendation: Emphasize the fusion of traditional and modern techniques. Highlight the artisanal and handcrafted nature of your work and the experimental processes involved.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Kansas City Artist," "Polaroid Art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through clear bio and highlights
Professionalism:
- Profile confidence score: 51 → 75 after improvements.
Final Recommendations
What's Working (Keep Doing): ✅ Personal storytelling in captions is engaging. ✅ Use of diverse art forms breaks traditional niches. ✅ Engagement through gratitude and personal thanks is effective.
What Needs Fixing (Priority): ❌ No clear value proposition in the bio that differentiates you. ❌ Lack of a strong CTA directing to your link-in-bio. ❌ Only one highlight reel reduces the opportunity to showcase work.
Biggest Opportunity: Your biggest untapped opportunity lies in connecting with local art enthusiasts in Kansas City through targeted content and collaborations. This could significantly boost your local visibility and engagement by 30-40%.
Positioning Statement: "Kevin Garrison, a Kansas City artist uniquely blending Polaroid, printmaking, and encaustic wax to create unparalleled art pieces for discerning collectors."
Next Steps
- Revise Bio (Add a clear value proposition and CTA).
- Develop New Highlights (This week: 5-10 reels showcasing work and testimonials).
- Engage with Local Community (Use local hashtags and attend local events).
- Optimize Link-in-Bio (Provide a compelling title and track UTM parameters).
- Enhance Storytelling in Posts (Connect art pieces with personal stories and insights).
- Explore Collaborative Opportunities (With local galleries or artists).
Expected Result: Within 30 days, you should expect an increase in local engagement, higher conversion rates from link clicks, and improved profile visits by 20-30%.