Score Breakdown
Critical Issues
Priority: Immediate Action
No Clear Call-to-Action in Bio
Your bio lists credentials but doesn't tell visitors what to DO next. This costs you 30-40% of potential inquiries.
Bio Exceeds Optimal Length (154 characters)
Your bio is 4 characters over the 150 limit, forcing truncation on some devices. The extra emojis (🌟🎉) add clutter without value.
Missing Link CTA
You have 4 links but bio doesn't direct attention to them with "👇" or explain what visitors will find. Most users won't discover your link-in-bio without direction.
No Target Audience Identified
Bio doesn't explain WHO you serve or WHAT they get. "Nature Photographer" is generic - are you selling prints? Teaching? Offering commissions?
Too Many Highlights (25)
Instagram recommends 5-10 strategic highlights. 25 creates choice paralysis and appears cluttered. Consolidate or archive older ones.
Opportunities
Priority: Quick Wins
Excellent Name Field Usage
"Ken Wiele | Nature Photographer" is perfect for SEO. This helps you show up in searches for "nature photographer."
Multiple Links Setup
Having 4 external links (shop, calendar, resources, demo) shows professionalism and gives visitors options. This is better than 80% of photographers.
Strong Social Proof
"Award-winning" + "Featured in [Publications]" establishes credibility. Consider quantifying: "Award-winning" could be "3x Award-winning" for more impact.
Business Account with Good Category
"Photographer" category is correct and gives you access to Instagram analytics and contact buttons.
Location Included
"Land O' Lakes, Wisconsin" helps local discovery and positions you as a regional expert.
Current vs. Recommended
Length
✨Target Audience
✨Value Prop
✨CTA
🔗Niche Clarity
✨Social Proof
✨Professionalism
✨Total Expected Improvement
🚀Expected Impact
If all immediate + weekly recommendations are implemented:
Next Steps
- Choose a bio (Option 1 recommended for your business model)
- Update profile today (bio + link CTA)
- Track for 7 days (profile visits, link clicks, DM inquiries)
- Consolidate highlights this weekend (25 → 7-10)
- Review performance next week (compare metrics before/after)
Questions? DM me or reply with which bio option you're testing!