@katerynamarchenko_art profile

Instagram Audit

@katerynamarchenko_art

Artist • 1,146 Followers

52
/100
NEEDS WORK

Score Breakdown

Profile Foundation 20/30
Link & CTA Strategy 10/25
Account Configuration 9/15
Content Strategy 10/20
Competitive Position 3/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Abstract Artist | Exhibitions in Prague | DM for commissions & sales

79/150

Why it works:

  • • Focuses on the artist's niche and direct sales inquiries.

Option 2: Volume/Bookings Focus

Kateryna Marchenko | Abstract Art | Book a studio visit in Prague

75/150

Why it works:

  • • Encourages personal interaction and potential sales.

Option 3: Community/Growth Focus

Creating vibrant abstract art | Join my journey | Follow for updates

74/150

Why it works:

  • • Engages followers with a call to action to follow.

Current vs. Recommended

Character Usage

📊
Current
150/150 (0% wasted)
Recommended
79/150 (47% used)
Impact
Better clarity and focus

Engagement Rate

Current
1.9%
Recommended
Target 3%
Impact
+1.1% improvement potential

Bio Clarity

Current
Mixed message
Recommended
Clear abstract art focus
Impact
Improved targeting

Competitive Intelligence

Top Related Accounts Analysis: No related profiles provided, thus missing competitive insights.

Positioning Recommendation: Focus on local exhibitions and the unique cultural aspects of the artwork to differentiate from generic abstract artists.

Expected Impact

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: abstract art, exhibitions

Conversion:

  • Estimated increase in inquiry rate: 15-25%
  • Better lead qualification through bio clarity and link strategy

Professionalism:

  • Profile confidence score: 52 → 65 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Participating in local exhibitions ✅ Showcasing vibrant, abstract art pieces ✅ Engaging in the Prague art community

What Needs Fixing (Priority): ❌ Increase audience engagement ❌ Implement a strategic link-in-bio ❌ Clarify bio with a specific call-to-action

Biggest Opportunity: Engage more with your audience

Positioning Statement: "Kateryna Marchenko: Captivating abstract artist in Prague's vibrant art scene."

Next Steps

  1. Optimize the bio with a clear call to action ([30 minutes])
  2. Enhance audience interaction by responding to comments ([Daily])
  3. Set up a link-in-bio tool ([1 hour])
  4. Increase posting frequency to at least once a week ([Ongoing])
  5. Analyze post performance to replicate successes ([Weekly])
  6. Experiment with bio variations to improve visits ([Monthly])

Expected Result: Achieve a more engaged following and increased profile visits by 15-20% within the next 30 days.

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