Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
120/150
Why it works:
- • Highlights the exclusivity and bespoke nature of the work.
Option 2: Volume/Bookings Focus
100/150
Why it works:
- • Encourages booking and interaction, directly addressing workshop offerings.
Option 3: Community/Growth Focus
130/150
Why it works:
- • Engages community spirit and encourages following for updates.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨Link Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: The absence of related profiles limits the ability to directly compare strategies, but analyzing successful glass artists can provide insights.
Positioning Recommendation: Focus on bespoke, high-quality glass pieces and leverage the unique nature of the workshops offered. Highlight the artistic and functional aspects of the work.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: glass art, workshops, commissions
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 48 → 70
Final Recommendations
What's Working (Keep Doing): ✅ High-quality glass art content ✅ Engagement with location-based events ✅ Offering workshops for community engagement
What Needs Fixing (Priority): ❌ Lack of highlight reels ❌ Bio optimization for better clarity ❌ Inconsistent link strategy
Biggest Opportunity: Add strategic highlights for commissions and workshops
Positioning Statement: "Creating bespoke glass art for discerning collectors and community craft lovers in Liverpool."
Next Steps
- Create Highlights - Immediate setup and ongoing updates (1 hour)
- Optimize Bio and Link - Update with keywords and link tool (2 hours)
- Enhance Posting Strategy - Increase high-engagement content (1 week)
- Engage with Followers - Host Q&A and comment responses (ongoing)
- Monitor Engagement - Track key metrics (monthly)
- Workshop Promotion - Boost visibility and bookings (1 month)
Expected Result: Within 30 days, achieve a strategic profile that attracts and converts the right audience, increasing engagement and inquiries by 15-25%.