Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
107/150
Why it works:
- • Emphasizes the artisanal quality and encourages direct inquiries.
Option 2: Volume/Bookings Focus
99/150
Why it works:
- • Urgency to order now boosts direct sales attempts.
Option 3: Community/Growth Focus
99/150
Why it works:
- • Encourages community engagement and follows for content growth.
Current vs. Recommended
Character Usage
📊Link Presence
✨Account Type
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles provided, which suggests a unique positioning opportunity within her niche on Instagram. By leveraging local collaborations and community events, Kate can differentiate herself through active engagement and showcasing her regional connections.
Positioning Recommendation: Emphasize the local and handcrafted elements of your brand. Highlight participation in local events and collaborations with other artisans to strengthen community ties.
Expected Impact
Discoverability:
- Estimated increase in profile visits: 30-40%
- Improved search ranking for keywords: "handmade candles", "Bristol artisan"
Conversion:
- Estimated increase in inquiry rate: 30-50%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 3/5 → 4/5 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Consistent posting with engaging captions ✅ Participation in local events and community engagement ✅ Showcasing the handmade process and product quality
What Needs Fixing (Priority): ❌ Enable a business account for analytics ❌ Add a clear external link in bio ❌ Optimize biography with a strong CTA
Biggest Opportunity: Enable a business account for analytics access
Positioning Statement: "Crafting handmade soy candles in Bristol with a touch of artisanal elegance, perfect for those who cherish local craftsmanship."
Next Steps
- Enable business account (10 minutes)
- Add shop link in bio (15 minutes)
- Optimize bio (20 minutes)
- Engage with local Instagram community (daily for 30 minutes)
- Develop a consistent posting schedule (1 hour planning)
- Track follower and engagement metrics (weekly review)
Expected Result: "Within 30 days, expect improved profile completeness, increased engagement, and a clearer path to conversions through better use of Instagram's business tools."