Score Breakdown
Critical Issues
Priority: Immediate Action
Single highlight reel
Lacking comprehensive highlights to showcase work, testimonials, and services.
Overuse of accolades in bio
While impressive, the bio lacks a clear value proposition and target audience.
Inconsistent posting strategy
Varied engagement rates suggest a lack of strategic content planning.
Missing strong call-to-action in the bio
No direction for followers on what actions to take next.
Unoptimized business category
"None, Public figure" is too vague and not industry-specific.
Opportunities
Priority: Quick Wins
Create more highlights
Include categories like performances, testimonials, booking info, and behind-the-scenes content to engage potential clients.
Refine bio with a clear CTA
Direct followers to a specific action, such as visiting your website or listening to your album.
Optimize link strategy
Ensure each link offers distinct value and includes tracking parameters for better analytics.
Focus on high-engagement content themes
Posts like the "Live #SpokenWordPerformance" at the Chicago Sky Halftime Show garnered significant engagement, indicating audience interest.
Streamline social proof
Highlight key awards and recognitions succinctly, integrating them into a compelling narrative about why followers should engage with your content.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
95/150
Why it works:
- • This version highlights credentials concisely, focuses on unique selling points, and includes a call-to-action for bookings, appealing to high-end clients.
Option 2: Volume/Bookings Focus
104/150
Why it works:
- • Emphasizes bookability and past accomplishments, encouraging event planners to inquire about services.
Option 3: Community/Growth Focus
99/150
Why it works:
- • Builds community by inviting followers to join the artist’s journey, fostering engagement and growth.
Current vs. Recommended
Character Usage
📊Bio CTA
✨Keywords
✨Social Proof
✨Highlight Count
✨Competitive Intelligence
Top Related Accounts Analysis:
- Many related profiles lack verification but maintain a strong niche presence, suggesting high engagement potential within specific communities.
- Common strategies include strong storytelling in posts and strategic collaborations.
- Differentiation can be achieved by enhancing personal branding through consistent visual style and narrative in posts and stories.
Positioning Recommendation: Leverage your unique accolades and community engagement as a central narrative, emphasizing your award-winning status and educational initiatives. Strengthen your brand as a leading voice in spoken word poetry, not just through achievements but through ongoing contributions and interactions with your audience.
Expected Impact
Discoverability:
- Estimated increase in profile visits: 15-20%
- Improved search ranking for keywords: "Spoken Word Artist," "Award-Winning Poet"
Conversion:
- Estimated increase in inquiry rate: 25-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 5 → After improvements 8
Final Recommendations
What's Working (Keep Doing): ✅ High-quality live performance content that engages followers ✅ Verified status that adds authority and credibility ✅ Active collaboration and mentions with other profiles
What Needs Fixing (Priority): ❌ Single highlight reel - expand highlights to showcase more content areas ❌ Lack of cohesive content strategy - focus on themes that resonate with the audience ❌ Bio overload - streamline accolades for clarity and impact
Biggest Opportunity: Enhancing the storytelling aspect of posts and bio, utilizing your unique position as an award-winning artist to engage and inspire your audience. Implementing a cohesive narrative can dramatically increase engagement and profile visits.
Positioning Statement: "Leading Spoken Word Artist inspiring communities through award-winning performances and transformative storytelling."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revamp Bio (Refine with focused messaging and clear CTA)
- Expand Highlight Reels (Add 4-5 more highlights with key topics)
- Optimize Link Strategy (Ensure distinct purposes for each external link)
- Content Calendar Development (Plan content around high-engagement themes)
- Live Engagement (Use stories and live sessions for interactive content)
- Campaign Launch (Promote upcoming events or releases to drive buzz)
Expected Result: Within 30 days, expect a 20% increase in profile visits and a more engaged audience, leading to higher conversion rates and professional credibility.