Score Breakdown
Critical Issues
Priority: Immediate Action
Missing call-to-action
No clear next step for interested followers in the bio.
No highlights
Missing key visuals that could pre-qualify leads and provide deeper insights into your craftsmanship.
No business category
Business category is set to "None," which can hinder discoverability through Instagram's new search algorithms.
Lack of social proof
No mention of clients, features, or awards that establish credibility and trust.
Unoptimized external link
Missing a link title that communicates the value and purpose of visiting your website.
Opportunities
Priority: Quick Wins
Add a strategic CTA to bio
"Explore more at our website" could guide traffic effectively to the desired actions.
Create highlights
Showcase portfolio pieces, processes, client testimonials, etc., to engage and inform followers.
Update external link title
Use a compelling title like "Visit Our Workshop Online" to improve click-through rates.
Include business category
Update to reflect your niche, such as "Home Decor" or "Furniture," for better alignment and discoverability.
Add social proof
Consider mentioning "Trusted by 200+ clients" to boost credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
114/150
Why it works:
- • Focuses on the uniqueness and collectibility of the pieces, appealing to high-end clients.
Option 2: Volume/Bookings Focus
117/150
Why it works:
- • Clearly communicates location, sustainability, and invites immediate action via the website.
Option 3: Community/Growth Focus
124/150
Why it works:
- • Encourages community growth and engagement, with a focus on sustainability and storytelling.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨CTA
🔗Business Category
✨External Link Title
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Without related profiles provided, a direct comparison isn't possible; however, you can identify competitive strategies by studying top wood design accounts. Common elements include:
- Narrative-driven bios that clearly convey the brand's ethos and unique selling points.
- Link-in-bio tools offering multiple pathways for the audience based on their interests.
- Structured highlights that provide a comprehensive view of the brand's offerings and ethos.
- Opportunities to differentiate lie in emphasizing your Yorkshire roots and sustainability practices, unique aspects that may not be as prevalent among competitors.
Positioning Recommendation: To stand out, emphasize the artisanal quality and environmental responsibility of your work. Highlighting stories behind each piece and showcasing customer testimonials can enhance the narrative and attract a more engaged audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-40%
- Improved search ranking for keywords: "Sustainable Wood Design", "Handcrafted Furniture", "Yorkshire Art"
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current → Improved with a refined storytelling approach and strategic CTA implementation.
Final Recommendations
What's Working (Keep Doing): ✅ High engagement rate relative to follower count, indicating quality interaction with content. ✅ Posts showcasing completed work resonate well, particularly bespoke pieces. ✅ Consistent use of hashtags that align with the brand’s niche.
What Needs Fixing (Priority): ❌ Enhance bio with keywords and a clear CTA to direct visitor actions. ❌ Add highlights to provide a richer brand narrative and facilitate conversion. ❌ Optimize external link titles and utilize link-in-bio tools for diversified visitor pathways.
Biggest Opportunity: Emphasizing the sustainable and handcrafted aspects of your work could significantly increase engagement and attract eco-conscious consumers, potentially boosting inquiry rates by up to 40%.
Positioning Statement: "Julian Form Wood Design: Handcrafted, sustainable elegance from the heart of Yorkshire."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update your bio with profession keywords and a compelling CTA ([1 hour]).
- Create highlights for key content areas ([3 hours]).
- Revise external link title for clarity and conversion ([30 minutes]).
- Analyze engagement metrics to refine content strategies ([2 hours]).
- Schedule consistent posts showcasing the process behind your work ([4 hours]).
- Develop a collaboration strategy to expand reach ([6 hours]).
Expected Result: With these strategic updates, expect a noticeable increase in profile visits, engagement, and inquiries, potentially elevating your profile to a "Good" tier within 30 days, driving more qualified traffic and conversion opportunities.