Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
106/150
Why it works:
- • Highlights the premium nature and customizability of products.
Option 2: Volume/Bookings Focus
101/150
Why it works:
- • Encourages volume sales and guides directly to the link.
Option 3: Community/Growth Focus
94/150
Why it works:
- • Focuses on community building and follower engagement.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨Hashtag Usage
✨Engagement Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: While there are no directly related profiles listed, examining similar accounts in the handcrafted goods space shows a trend towards vibrant, lifestyle-oriented photography and storytelling. Implementing these elements could enhance your profile's appeal.
Positioning Recommendation: Focus on the bespoke and artisanal quality of your products, highlighting the unique combination of resin and timber that you offer.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: "handcrafted resin", "custom serving boards"
Conversion:
- Estimated increase in inquiry rate: 40-60%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 54 → 75 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Highlighting handcrafted nature of products ✅ Participation in local events and pop-ups ✅ Use of cultural and community themes
What Needs Fixing (Priority): ❌ Bio needs stronger call-to-action ❌ Inconsistent posting schedule ❌ Limited hashtag strategy
Biggest Opportunity: Engage more with your audience
Positioning Statement: "Julem Resin: Handcrafted resin and timber art from Sydney, offering bespoke serving boards that blend functionality with beauty."
Next Steps
- Enhance Bio: Add CTA and refine keywords (1 day)
- Revamp Hashtag Strategy: Research and implement diverse tags (2 days)
- Set Regular Posting Schedule: Plan content calendar (3 days)
- Increase Engagement: Actively engage with followers (ongoing)
- Create Product Highlights: Showcase top products (1 week)
- Analyze Metrics: Adjust strategy based on analytics (monthly)
Expected Result: Within 30 days, achieve a 30-50% increase in qualified traffic and conversions, establishing a solid foundation for growth."