Score Breakdown
Critical Issues
Priority: Immediate Action
No clear business category
This limits discoverability and reduces the profile's ability to reach the correct audience.
Low engagement rates on posts
The average engagement rate is significantly below industry standards, affecting visibility.
Insufficient highlight reels
Missing potential to showcase more services or client testimonials which could enhance credibility.
Opportunities
Priority: Quick Wins
Optimize business category
Select a relevant category like "Artist" or "Contemporary Art" to enhance searchability.
Increase highlight reels
Add highlights such as "Testimonials", "Projects", or "Process" to enrich your profile.
Enhance CTA in bio
Include a more compelling call-to-action that encourages direct engagement or visits to the website.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
129/150
Why it works:
- • Focuses on high-end clients and emphasizes the artwork's emotional depth and exclusivity.
Option 2: Volume/Bookings Focus
135/150
Why it works:
- • Encourages immediate action, highlighting availability for custom commissions and geographic location.
Option 3: Community/Growth Focus
127/150
Why it works:
- • Invites followers into a narrative, encouraging engagement and connection with the artistic process.
Current vs. Recommended
Character Usage
📊Business Category
✨Highlight Reels
✨CTA
🔗Link Strategy
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis: Although there are no related profiles listed, it's important to explore other Chicago-based artists or contemporary art profiles. Look for common practices such as community engagement, use of Instagram Live for gallery shows, or leveraging partnerships with local art spaces.
Positioning Recommendation: To stand out in the contemporary art niche, emphasize the Chicago connection and your unique artistic narrative. Highlight the dual focus on photography and abstract art, showcasing how they can complement one another in transforming spaces.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-35%
- Improved search ranking for keywords: "Contemporary Art", "Chicago Artist"
Conversion:
- Estimated increase in inquiry rate: 30-40%
- Better lead qualification through enhanced highlights and bio clarity
Professionalism:
- Profile confidence score: 60 → 85 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Maintaining a consistent theme of contemporary and black-and-white art ✅ Engaging with followers through detailed captions ✅ Utilizing a Chicago-centric focus in photography and art
What Needs Fixing (Priority): ❌ Business category needs specification for better discoverability ❌ Engagement strategy is lacking in depth and breadth ❌ Highlight reels are underutilized, missing key topics
Biggest Opportunity: The single biggest opportunity lies in enhancing the narrative and emotional connection. By adding storytelling elements and leveraging the local Chicago art scene, Jordan can differentiate and engage more deeply with potential clients.
Positioning Statement: "Transform Chicago spaces with bold contemporary art that speaks to the spirit, through a unique blend of urban photography and abstract creations."
Next Steps
- Update Business Category (Immediate): Select a relevant category to improve searchability.
- Revise Bio (1 hour): Enhance CTA and location reference for better engagement.
- Enhance Highlight Reels (2 days): Add new content categories to better showcase offerings.
- Implement Link-In-Bio Tool (1 week): Allow multiple calls-to-action and track click-through rates.
- Develop Content Calendar (1 week): Ensure consistent and thematic posting to improve engagement.
- Engage with Community (Ongoing): Increase interaction through comments, DMs, and collaborations.
Expected Result: By implementing these changes, expect a 30-40% increase in engagement and a more professional, discoverable profile within 30 days.