Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
"Abstract painter" is too vague and doesn't specify the niche or target audience.
Missing call-to-action
No clear next step for interested followers, leading to lost conversion opportunities.
Only 1 highlight
Lacks necessary sections like services, pricing, and testimonials to educate potential clients.
Low engagement on posts
Many posts have minimal likes and comments, indicating a potential disconnect with the audience.
No business category specified
Missing out on categorization can affect discoverability on Instagram.
Opportunities
Priority: Quick Wins
Add location to bio
Including "Bonaire-inspired" or a specific location would enhance local and theme-based discoverability.
Create 'Services' highlight
This could help pre-qualify leads and answer common questions, thereby increasing conversion rates.
Enhance social proof
Mention exhibitions or notable collaborations to build credibility and attract new followers.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
120/150
Why it works:
- • This option positions JoJo as a high-end artist by emphasizing the unique inspiration and offering a value proposition (worldwide shipping).
Option 2: Volume/Bookings Focus
126/150
Why it works:
- • Focuses on driving volume sales through direct action (shop) and inquiry options, appealing to a broader audience.
Option 3: Community/Growth Focus
130/150
Why it works:
- • This option aims to build a community around shared interests and invites engagement through collaboration.
Current vs. Recommended
Character Usage
📊Profession Stated
✨Location
📍CTA
🔗Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Lacking related profile data limits direct competitor analysis, yet this also indicates a unique niche opportunity. Positioning focused on the nautical theme could differentiate JoJo in the broader abstract art scene.
Positioning Recommendation: Emphasize the unique inspiration from Bonaire and windsurfing in both bio and content. This niche focus can set JoJo apart in the abstract art market, attracting enthusiasts who share similar passions for travel and nautical themes.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-35%
- Improved search ranking for keywords: "Abstract Art," "Bonaire Art," "Nautical Art"
Conversion:
- Estimated increase in inquiry rate: 30-40%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 41 → 65 (after improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Strong engagement on Bonaire-themed posts suggests this resonates with the audience. ✅ Vibrant color usage aligns well with abstract art expectations. ✅ The variety in media (oil and acrylic) offers diverse product offerings.
What Needs Fixing (Priority): ❌ Bio lacks specificity and a clear CTA leading to lost potential inquiries. ❌ Only one highlight limits potential customer education and engagement. ❌ Low clarity in post captions; they often lack storytelling that connects with the audience.
Biggest Opportunity: JoJo's distinct use of nautical and regional themes presents an untapped opportunity to target a niche audience of art lovers who are also enthusiasts of travel and ocean sports. Leveraging this uniqueness could significantly boost engagement and sales.
Positioning Statement: "JoJo Wilkinson transforms nautical inspirations into vibrant abstract art, capturing the essence of Bonaire and beyond."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revise bio to be more specific and include a CTA (Immediate impact on profile visits)
- Update link-in-bio setup with specific titles and direct links (Expected 20-30% increase in click-throughs)
- Add strategic highlights for "Services" and "About Me" (Improved lead qualification)
- Develop a content calendar focused on storytelling and process insights (Expected outcome: increased engagement)
- Implement a hashtag strategy to improve post reach (Tracking metric: post impressions)
- Engage with online communities related to nautical themes and abstract art (30-day goal: establish new connections and collaborations)
Expected Result: By implementing these changes, expect to see a 20-35% increase in profile traffic and a 30-40% improvement in inquiry rates within 30 days.