@john_trowsdale_art profile

Instagram Audit

@john_trowsdale_art

None,Artist • 1,217 Followers

66
/100
NEEDS WORK

Score Breakdown

Profile Foundation 20/30
Link & CTA Strategy 15/25
Account Configuration 10/15
Content Strategy 15/20
Competitive Position 6/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Manchester Landscape Artist | Capturing Nature's Beauty | Exclusive Artworks Available

90/150

Why it works:

  • • Highlights the artist's niche and availability of exclusive artworks.

Option 2: Volume/Bookings Focus

Landscape Artist | Manchester-Based | Book Commissions Now! | Link in Bio

80/150

Why it works:

  • • Encourages immediate action with a clear call to book commissions.

Option 3: Community/Growth Focus

Join My Art Journey | Manchester Landscapes | Follow for Stories & Art Updates

85/150

Why it works:

  • • Invites community participation and engagement with the artist's journey.

Current vs. Recommended

Character Usage

📊
Current
49/150 (67% wasted)
Recommended
90/150 (60% used)
Impact
Better optimization

Highlight Strategy

Current
14 generic highlights
Recommended
5-8 focused highlights
Impact
Streamlined and strategic

Bio Content

Current
Generic location focus
Recommended
Niche-specific keywords
Impact
Enhanced discoverability

Competitive Intelligence

Top Related Accounts Analysis:

  • Many related profiles focus on similar art forms and styles, suggesting high competition.
  • Successful accounts often include more dynamic bio elements and a variety of highlights.
  • Highlight structures frequently showcase process, testimonials, and available works.

Positioning Recommendation: Differentiate by emphasizing unique stories behind each piece and Manchester's local landscapes.

Expected Impact

  • Discoverability:

    • Estimated increase in profile visits: 20-30%
    • Improved search ranking for keywords: Manchester, landscape art
  • Conversion:

    • Estimated increase in inquiry rate: 15-25%
    • Better lead qualification through highlights/bio clarity
  • Professionalism:

    • Profile confidence score: 6/10 → 8/10 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Strong storytelling in captions ✅ Consistent theme of landscape art ✅ Utilization of hashtags relevant to niche

What Needs Fixing (Priority): ❌ Low engagement rates ❌ Overloaded and unfocused highlights ❌ Lack of optimized bio and clear CTA

Biggest Opportunity: Engage more with your audience

Positioning Statement: "Independent landscape artist from Manchester capturing the natural beauty of local and iconic landscapes."

Next Steps

  1. Revise Bio: (1 hour)
  2. Engage Audience Daily: (Ongoing, 15 minutes per day)
  3. Streamline Highlights: (2 weeks)
  4. Enhance Link Strategy: (1 month)
  5. Analyze Content Performance: (30 days)
  6. Increase Posting Frequency: (Immediate)

Expected Result: Expect to achieve a 20-30% increase in engagement and a stronger presence in the landscape art niche within 30 days.

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