Score Breakdown
Critical Issues
Priority: Immediate Action
Weak CTA in Bio
The call-to-action in the bio is not prominent or compelling, potentially missing opportunities to convert profile visitors into clients.
Limited Highlight Reels
Only 2 highlights are available, which is insufficient for showcasing services, client testimonials, and portfolio effectively.
Business Category Missing
The profile lacks a specified business category, which can limit discoverability and reduce the perceived professionalism of the account.
Opportunities
Priority: Quick Wins
Add Location to Bio
Including "Winnipeg-based" could enhance local searchability and engagement by up to 30%.
Expand Highlights
Add highlights for Portfolio, Services, Testimonials, and FAQs to improve client pre-qualification and reduce inquiry response time.
Introduce Social Proof
Incorporate accolades such as gallery features or client counts to build credibility and attract potential clients.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
143/150
Why it works:
- • Highlights uniqueness and exclusivity, appeals to serious art collectors.
Option 2: Volume/Bookings Focus
130/150
Why it works:
- • Direct focus on booking, clear service offering, encourages immediate action.
Option 3: Community/Growth Focus
113/150
Why it works:
- • Invites connection and community, emphasizes cultural duality.
Current vs. Recommended
Character Usage
📊CTA
🔗Highlights
✨Business Category
✨Link Titles
✨Competitive Intelligence
Top Related Accounts Analysis:
- Joanne can gain insights from related art profiles that emphasize cultural narratives or cityscape themes.
- Common strategies among successful accounts include a strong emphasis on storytelling and showcasing client testimonials.
- Joanne can differentiate by increasing her French cultural elements and leveraging her unique geographic narrative.
Positioning Recommendation: Joanne should position herself as the bridge between Canadian and French artistic cultures, focusing on storytelling elements that connect with both local and international audiences.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-30%
- Improved search ranking for keywords: "Winnipeg artist", "Acrylic paintings"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through enhanced highlights and bio clarity
Professionalism:
- Profile confidence score: 58 → 80 (after improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Strong community engagement with local art events ✅ Vibrant, culturally rich art pieces ✅ Consistent theme around Winnipeg and France
What Needs Fixing (Priority): ❌ Weak CTA in bio - needs urgency and clarity ❌ Limited highlights - expand to better engage potential clients ❌ Undefined business category - set this to enhance discoverability
Biggest Opportunity: Leveraging the unique cultural narrative of Winnipeg and French heritage is Joanne's biggest opportunity. By weaving more personal stories and cultural insights into her content, she can attract a broader audience and deepen engagement, potentially increasing her bookings and sales by 20-30%.
Positioning Statement: "Capturing the heart of Winnipeg and the soul of France through vibrant, nostalgic acrylic art."
Next Steps
- Revise Bio (update CTA and add location)
- Expand Highlights (focus on Portfolio, Services, Testimonials)
- Define Business Category (select relevant category for better visibility)
- Refine Link Strategy (use descriptive titles and track with UTM)
- Enhance Content (include stories behind art, client testimonials)
- Implement Regular Engagement Campaigns (drive interaction and feedback)
Expected Result: By implementing these steps within 30 days, Joanne should see a 25-30% increase in both profile visits and client inquiries, enhancing her visibility and potential revenue growth.