@jferre_atelier profile

Instagram Audit

@jferre_atelier

β€’ 173 Followers

54
/100
NEEDS WORK

Score Breakdown

Profile Foundation 14/30
Link & CTA Strategy 12/25
Account Configuration 3/15
Content Strategy 18/20
Competitive Position 7/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Conceptual Ceramic Artist | Exhibited Internationally | Manchester-based

78/150

Why it works:

  • β€’ This bio highlights your artistic identity, exhibition history, and location, appealing to collectors.

Option 2: Volume/Bookings Focus

Manchester Ceramic Artist | Commissions Open | Visit My Latest Collection πŸ‘‡

86/150

Why it works:

  • β€’ This targets potential clients looking to buy or commission work, with a strong CTA to view your collection.

Option 3: Community/Growth Focus

Ceramic Artist | Exploring Nature Through Clay | Join My Creative Journey! πŸ‘‡

85/150

Why it works:

  • β€’ Engages with followers by inviting them into your creative world, fostering community growth.

Current vs. Recommended

Character Usage

πŸ“Š
Current
25/150 (83% wasted)
Recommended
78/150 (48% used)
Impact
Better optimization and more informative bio

Account Type

✨
Current
Personal
Recommended
Creator
Impact
Access to insights and creator tools

Location

πŸ“
Current
Not included
Recommended
Manchester-based
Impact
Increased local discoverability

CTA in Bio

✨
Current
Absent
Recommended
Included in Options 2 and 3
Impact
Clear action steps for followers

Social Proof

✨
Current
Absent
Recommended
Exhibition history added
Impact
Enhanced credibility

Highlight Utilization

✨
Current
0 highlights
Recommended
5 strategic highlights
Impact
Engaged followers with comprehensive information

Competitive Intelligence

Top Related Accounts Analysis: Unfortunately, there are no related profiles available from this data. However, consider researching other ceramic artists on Instagram to benchmark your strategy.

  1. Most common bio elements: Including location, special exhibition mentions, and award highlights.
  2. Link strategies: Successful artists often use link-in-bio tools with clear calls to action.
  3. Highlight structures: Commonly include portfolio, process, exhibitions, and testimonials.
  4. Opportunities to differentiate: Emphasize your unique conceptual approach and educational content about art history and movements.

Positioning Recommendation: Position yourself as an educational art creator who draws connections between contemporary ceramics and historical art movements, appealing to both art enthusiasts and collectors.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: "ceramic artist", "Manchester art"

Conversion:

  • Estimated increase in inquiry rate: 15-25%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: Current β†’ After improvements

Final Recommendations

What's Working (Keep Doing): βœ… High engagement levels relative to follower count. βœ… Informative and educational post content. βœ… Strong thematic focus on nature and conceptual art.

What Needs Fixing (Priority): ❌ Need to switch to a creator account for better insights. ❌ Bio lacks social proof and a clear call to action. ❌ Absence of highlights leaves followers without key information.

Biggest Opportunity: Leveraging your detailed knowledge of art history and movements into educational content could significantly boost engagement and differentiate your profile. This could potentially increase follower growth and attract art enthusiasts effectively.

Positioning Statement: "Reimagining nature through conceptual ceramicsβ€”where history meets the tactile experience."

Next Steps

  1. Upgrade to Creator Account (Immediate) - Unlock analytics and advanced tools.
  2. Revise Bio (Immediate) - Include location and social proof.
  3. Setup Highlights (This Week) - Organize into Portfolio, Process, Exhibitions, Testimonials, Artist Statement.
  4. Implement Link-in-Bio Tool (This Week) - Direct traffic to multiple resources.
  5. Develop Content Series (This Month) - Focus on process and historical connections.
  6. Engage with Local Community (This Month) - Expand visibility through collaborations.

Expected Result: Within 30 days, followers will have a clearer understanding of your artistic identity, leading to increased engagement and more inquiries.

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