@janellethebartender profile

Instagram Audit

@janellethebartender

• 1,737 Followers

45
/100
NEEDS WORK

Score Breakdown

Profile Foundation 12/30
Link & CTA Strategy 3/25
Account Configuration 5/15
Content Strategy 20/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Expert Bartender | Crafting unique cocktails 🍸 | Book me for your next event!

75/150

Why it works:

  • • Adds profession and a CTA, attracting bookings.

Option 2: Volume/Bookings Focus

Bartender 🎉 | Cocktails with a twist | DM for bookings & collaborations!

71/150

Why it works:

  • • Encourages direct interaction for bookings.

Option 3: Community/Growth Focus

Bartending fun with a twist 🍹 | Join my journey | Follow for more!

72/150

Why it works:

  • • Promotes community engagement.

Current vs. Recommended

Character Usage

📊
Current
Minimal
Recommended
75/150
Impact
Better optimization

Bio Clarity

Current
Low
Recommended
High
Impact
Increased engagement

Link Strategy

Current
None
Recommended
Multi-destination
Impact
Conversion boost

Highlight Usage

Current
3 basic
Recommended
5 strategic
Impact
Engagement boost

Competitive Intelligence

Top Related Accounts Analysis:

  • Janelle currently lacks related profile data. However, researching similar accounts could provide insight into effective strategies. Explore bartending accounts that use strong visuals and storytelling to attract clients.

Positioning Recommendation: Janelle should focus on emphasizing her unique bartending skills and personal charm, differentiating herself as a storyteller in the bartending world.

Expected Impact

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: bartender, cocktails, events

Conversion:

  • Estimated increase in inquiry rate: 15-20%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 45 → 60

Final Recommendations

What's Working (Keep Doing): ✅ High engagement on personal posts ✅ Playful and engaging tone ✅ Consistent posting schedule

What Needs Fixing (Priority): ❌ Lack of professional clarity in bio ❌ Absence of link-in-bio ❌ Insufficient highlight utilization

Biggest Opportunity: Improve engagement by using targeted hashtags

Positioning Statement: "Expert Bartender crafting unique experiences and cocktails. Join my journey in the world of mixology!"

Next Steps

  1. Revise Bio (Immediate): Add clarity and professional keywords.
  2. Implement Link-in-Bio Tool (1 day): Provide multiple engagement pathways.
  3. Develop Strategic Highlights (1 week): Showcase skills and past events.
  4. Increase Hashtag Usage (Ongoing): Target specific hashtags for reach.
  5. Content Consistency (1 month): Focus on specialized bartending content.
  6. Engagement Strategy (Ongoing): Actively interact with potential clients.

Expected Result: Within 30 days, a more engaging profile with increased inquiries and stronger niche positioning.

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