@jamesverityceramics profile

Instagram Audit

@jamesverityceramics

None,Artist • 786 Followers

54
/100
NEEDS WORK

Score Breakdown

Profile Foundation 16/30
Link & CTA Strategy 15/25
Account Configuration 8/15
Content Strategy 10/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

The Accidental Potter | Ceramic Art & Emotion | Shop my latest on Etsy ➡️

78/150

Why it works:

  • • Utilizes profession and emotional connection, and includes a direct shop link.

Option 2: Volume/Bookings Focus

Pottery with Purpose | Mental Health Advocate | Shop & Support ➡️

75/150

Why it works:

  • • Emphasizes advocacy and invites direct support, which could drive volume.

Option 3: Community/Growth Focus

Ceramicist & Mental Health Ally | Join my journey and shop my art ➡️

78/150

Why it works:

  • • Connects personal journey with community growth, inviting engagement.

Current vs. Recommended

Character Usage

📊
Current
46/150
Recommended
78/150
Impact
Better optimization

Bio Clarity

Current
Vague
Recommended
Clear profession & CTA
Impact
+30% discovery

Engagement

Current
Low
Recommended
Increased interaction
Impact
+40% engagement

Competitive Intelligence

Top Related Accounts Analysis: With no related profiles provided, it's crucial to identify similar accounts that blend art and mental health. Look for accounts with strong engagement and note their use of storytelling and hashtag strategy.

Positioning Recommendation: Focus on becoming a leading voice in the niche of mental health ceramics by leveraging personal stories and community engagement.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: "ceramics," "mental health art"

Conversion:

  • Estimated increase in inquiry rate: 40-60%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 54 → 75 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Strong thematic connection between art and mental health ✅ Effective use of Etsy and website links ✅ Consistent use of relevant hashtags

What Needs Fixing (Priority): ❌ Bio lacks a clear call-to-action ❌ Inconsistent engagement with audience ❌ Need for regular posting schedule

Biggest Opportunity: Engage more with your audience

Positioning Statement: "James Verity Ceramics combines the art of pottery with emotional healing, creating unique pieces that speak to mental health awareness."

Next Steps

  1. Add a CTA to your bio (immediate)
  2. Create a consistent posting schedule (this week)
  3. Engage with your audience by responding to comments (immediate)
  4. Use location tags to increase local visibility (immediate)
  5. Develop highlight reels showcasing testimonials and process (this week)
  6. Analyze post performance to refine content strategy (this month)

Expected Result: "Within 30 days, expect a more engaged audience and a clearer professional presence, leading to a 20-40% increase in followers and increased engagement with your art."

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