@idowusonaya profile

Instagram Audit

@idowusonaya

Artist • 1,263 Followers

34
/100
NEEDS WORK

Score Breakdown

Profile Foundation 14/30
Link & CTA Strategy 5/25
Account Configuration 4/15
Content Strategy 6/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Visual Artist | Charcoal & Pastel | Former Chairman, SNA Lagos. DM for commissions.

90/150

Why it works:

  • • This version emphasizes professionalism and authority, appealing to serious buyers.

Option 2: Volume/Bookings Focus

Commission your unique charcoal portrait today! Former Chairman, SNA Lagos. DM to book.

98/150

Why it works:

  • • Encourages immediate action and booking, suitable for increasing inquiries.

Option 3: Community/Growth Focus

Art that speaks for justice. Join my journey. Former SNA Lagos Chairman. Follow for more.

98/150

Why it works:

  • • Builds community and engagement, appealing to followers interested in socio-political art.

Current vs. Recommended

Character Usage

📊
Current
85/150
Recommended
90/150
Impact
Better optimization

Highlight Count

Current
1
Recommended
5
Impact
Answers questions proactively

Engagement Rate

Current
<1%
Recommended
Target 3%
Impact
Increased audience interaction

Bio Keywords

Current
None
Recommended
Visual Artist, Charcoal
Impact
Improved searchability

Competitive Intelligence

Top Related Accounts Analysis:

  • Most common bio elements include clear niche identification and CTAs for commissions.
  • Link strategies show effective use of multi-destination tools like Linktree.
  • Highlight structures often include portfolio, testimonials, and process highlights.
  • Opportunities to differentiate include leveraging the unique socio-political angle more effectively.

Positioning Recommendation: Emphasize the activist aspect of the art more prominently and use storytelling to engage and educate the audience, distinguishing from typical visual artists.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: visual artist, charcoal art

Conversion:

  • Estimated increase in inquiry rate: 15-20%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: Increased from 34/100 to a projected 60/100 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Consistent thematic focus on socio-political issues ✅ Use of charcoal as a distinctive medium ✅ Maintaining a professional biography

What Needs Fixing (Priority): ❌ Bio lacks clear niche and CTA ❌ Minimal audience engagement strategies ❌ Underutilized highlights

Biggest Opportunity: Engage more with your audience

Positioning Statement: "Idowu Sonaya creates powerful charcoal artworks that challenge social norms and spark dialogue."

Next Steps

  1. Refine bio with keywords and a strong CTA. (Immediate)
  2. Develop consistent posting schedule to engage followers. (2 weeks)
  3. Implement engagement strategies such as responding to comments and DMs. (Ongoing)
  4. Create a full highlight strategy to showcase work and testimonials. (Next 2 weeks)
  5. Set up a link-in-bio tool to direct traffic effectively. (Immediate)
  6. Analyze content performance regularly and adjust strategies accordingly. (Monthly)

Expected Result: Within 30 days, expect increased engagement and inquiries, moving Idowu towards a more recognized position in the socio-political art community.

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