Score Breakdown
Critical Issues
Priority: Immediate Action
No clear call-to-action
Visitors might not know what action to take.
Lack of highlights
Missing opportunity to showcase key aspects of your work and process.
Business category not set
Missing opportunity to optimize discoverability for relevant audiences.
External link lacks descriptive title
Limits click-through rates and engagement.
Opportunities
Priority: Quick Wins
Add a descriptive title to the external link
Communicate the value of visiting your website.
Create highlights
Include sections like "Portfolio", "Exhibitions", "About Me", and "Testimonials".
Optimize bio with a CTA
Direct followers to your website or an upcoming exhibition.
Set business category
Choose a category like "Artist" or "Visual Artist" to improve discoverability.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
129/150
Why it works:
- • This option targets art collectors and high-end clients by highlighting the exclusivity of Ian's work and promoting upcoming exhibitions, creating anticipation and urgency.
Option 2: Volume/Bookings Focus
136/150
Why it works:
- • This bio is designed to maximize inquiries and bookings, emphasizing the availability of prints and upcoming exhibitions.
Option 3: Community/Growth Focus
135/150
Why it works:
- • This version is tailored to build a community around Ian's work, encouraging followers to engage with updates and sketches, thus enhancing growth.
Current vs. Recommended
Character Usage
📊Username
✨Business Category
✨External Link
✨Call-to-Action
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements include clear professional titles and explicit mentions of artistic media and niche.
- Successful accounts use link-in-bio tools to direct users to multiple resources such as shop, portfolio, and contact forms.
- Highlights like "Exhibitions", "Portfolio", and "Workshops" are common among Ian's competitors.
Positioning Recommendation: Ian should emphasize his unique style of integrating detailed natural narratives with artistic expression. By focusing on storytelling and conservation impact, Ian can differentiate himself from peers and appeal to eco-conscious art enthusiasts.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-25%
- Improved search ranking for keywords: "Wildlife Artist", "Watercolour Art"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current: 67 → After improvements: 80
Final Recommendations
What's Working (Keep Doing): ✅ Strong narrative captions that engage and educate. ✅ Consistent thematic focus on wildlife and nature. ✅ Effective use of niche hashtags to reach targeted audience.
What Needs Fixing (Priority): ❌ Add highlights to showcase key areas such as portfolio and exhibitions. ❌ Include a clear CTA in the bio to guide followers towards actions. ❌ Optimize external link with a descriptive title to boost engagement.
Biggest Opportunity: Enhance bio and link strategy to convert profile visits into tangible actions like website visits or exhibition attendance. This could increase engagement and conversions by 20-25%.
Positioning Statement: "Ian Rendall captures the dynamic beauty of Scottish wildlife through detailed watercolours, inviting you to explore the world of nature conservation through art."
Next Steps
- Revamp Bio & Link (Immediate): Implement optimized bio and descriptive link title.
- Create Highlights (1 week): Develop and categorize highlights to showcase work and exhibitions.
- Set Business Category (Immediate): Update to "Artist" or "Visual Artist".
- Engage with Related Profiles (2 weeks): Initiate collaborations for increased visibility.
- Content Calendar (3 weeks): Plan and schedule content for consistent engagement.
- Track Metrics (4 weeks): Monitor website traffic and conversion changes post-optimization.
Expected Result: Within 30 days, Ian should see a 20-25% increase in profile engagement and conversions with a more professional and directed approach to bio and content strategy.