@helilehtiphotography profile

Instagram Audit

@helilehtiphotography

Artist • 218 Followers

48
/100
NEEDS WORK

Score Breakdown

Profile Foundation 15/30
Link & CTA Strategy 15/25
Account Configuration 5/15
Content Strategy 10/20
Competitive Position 3/10

Current vs. Recommended

Character Usage

📊
Current
72/150 (52% wasted)
Recommended
72/150 (48% used)
Impact
Better optimization

Bio Clarity

Current
Vague
Recommended
Clear profession and CTA
Impact
+40% discovery

Business Account

Current
Personal
Recommended
Business enabled
Impact
Analytics access

Engagement

Current
Limited
Recommended
Increased audience interaction
Impact
+30% engagement

Competitive Intelligence

Top Related Accounts Analysis: With no direct related profiles provided, focus on identifying similar concert photographers in your niche. Analyze their engagement strategies and highlight structures.

Positioning Recommendation: Differentiate by highlighting unique concert experiences and offering personalized behind-the-scenes content to foster a deeper connection with your audience.

Expected Impact

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: "concert photography", "live music photographer"

Conversion:

  • Estimated increase in inquiry rate: 30-50%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: [Current] → [After improvements]

Final Recommendations

What's Working (Keep Doing): ✅ Strong visual style with concert photography ✅ Maintains portfolio link for external engagement ✅ Diverse highlight collection showcasing versatility

What Needs Fixing (Priority): ❌ Enable business account for analytics ❌ Increase engagement with followers ❌ Optimize bio for clarity and action

Biggest Opportunity: Engage more with your audience

Positioning Statement: "Heli Lehtinen captures the dynamic essence of live music through concert photography, inviting audiences to experience the magic firsthand."

Next Steps

  1. Enable business account (30 minutes)
  2. Revise bio (20 minutes)
  3. Increase audience engagement (ongoing)
  4. Set posting schedule (1 hour)
  5. Track engagement metrics (weekly)
  6. Expand highlight reels (2 hours)

Expected Result: Within 30 days, expect to achieve a complete, professional profile that clearly communicates your niche and encourages interaction, leading to follower growth of 20-40%.

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