Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
112/150
Why it works:
- • Highlights the unique materials and invites high-end clients to inquire about custom work.
Option 2: Volume/Bookings Focus
125/150
Why it works:
- • Emphasizes commissions and provides a clear path to find stockists, driving more inquiries.
Option 3: Community/Growth Focus
112/150
Why it works:
- • Engages followers with the creative story and encourages exploration, fostering community growth.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Call-to-Action
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Keywords highlighting uniqueness and locality, such as "handcrafted" and "bespoke."
- Link strategies: Many use multi-link tools to direct to specific collections or pieces.
- Highlight structures: Commonly include testimonials and behind-the-scenes processes.
Positioning Recommendation: Differentiate by emphasizing the sustainable and local nature of the materials used, and the unique stories behind each piece.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "handmade jewelry," "NZ stones"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 72 → 85 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Unique use of local stones in designs ✅ Strong engagement through exhibition-focused content ✅ Clear niche in sustainable jewelry
What Needs Fixing (Priority): ❌ Improve bio with a clear call-to-action ❌ Expand highlights to include testimonials ❌ Optimize link strategy for better conversions
Biggest Opportunity: Enhance bio with a clear call-to-action for commissions.
Positioning Statement: "Crafting unique, sustainable jewelry from New Zealand's native stones, specializing in bespoke commissions."
Next Steps
- Revise bio text (Immediate, improve CTA)
- Add 2 new highlights (This week, testimonials and process)
- Optimize Linktree setup (This week, to focus on conversions)
- Engage with audience via storytelling (Monthly, enhance captions)
- Maintain consistency in posting schedule (Weekly, 2-3 posts)
- Analyze engagement metrics (Monthly, maintain 4-5% engagement)
Expected Result: Within 30 days, achieve a more optimized profile with increased inquiries and enhanced niche positioning.