Score Breakdown
Critical Issues
Priority: Immediate Action
Business Category Undefined
Missing category limits discoverability through Instagram's business tools.
Only 3 Highlights
Missing key highlights such as services, pricing, and FAQs.
Low Engagement on Some Posts
Posts such as the bookmark preview have very low engagement, indicating potential issues with relevance or timing.
Opportunities
Priority: Quick Wins
Add Business Category
Defining a business category can enhance profile visibility and structure (e.g., "Artist" or "Visual Artist").
Create 'Services' Highlight
Present services and answer common questions to pre-qualify leads.
Improve Link Title
Change the link title to something more action-oriented like "Shop Fine Art Prints".
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
145/150
Why it works:
- • It appeals directly to high-end clients by emphasizing uniqueness and location, while maintaining a call-to-action to shop.
Option 2: Volume/Bookings Focus
139/150
Why it works:
- • This variation prioritizes transactions, encouraging immediate engagement and exploration of available pieces.
Option 3: Community/Growth Focus
143/150
Why it works:
- • It encourages followers and engagement, positioning Greg as part of a larger community.
Current vs. Recommended
Character Usage
📊Business Category
✨Highlights Count
✨Link Title
✨Post Timing
✨Competitive Intelligence
Top Related Accounts Analysis: Given the absence of related profiles, Greg has an opportunity to carve a unique niche in the colored pencil art community. Observing popular art accounts, common effective strategies include consistent theming and storytelling, alongside strategic partnerships with art platforms for visibility.
Positioning Recommendation: Enhance differentiation by focusing on the unique process and inspiration behind each piece, and positioning the art as an experience or journey. Leveraging Maine’s coastal allure and Americana can further distinguish Greg's work from generic art offerings.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: "Maine Artist", "Colored Pencil Art"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 67 → 80
Final Recommendations
What's Working (Keep Doing):
✅ High engagement with location-specific content
✅ Strong storytelling in captions
✅ Consistent use of niche-related hashtags
What Needs Fixing (Priority):
❌ Undefined business category
❌ Lack of key highlights for services and FAQs
❌ Generic link-in-bio title
Biggest Opportunity: Leveraging Maine's local charm and Americana themes more prominently in bio and highlights, potentially increasing engagement and sales by up to 30%.
Positioning Statement: "Crafting tranquility and nostalgia in colored pencil, Greg Jewell captures the serene beauty of Maine's coast for discerning collectors."
Next Steps
- Update Bio (Immediate) - Use optimized bio for clarity and engagement.
- Define Business Category (Immediate) - Select appropriate category for visibility.
- Enhance Highlights (This Week) - Add "Services" and "Portfolio" highlights.
- Optimize Link-in-Bio (This Week) - Use action-driven title for higher engagement.
- Analyze Engagement Patterns (This Month) - Identify peak times and content types.
- Collaborate Locally (This Month) - Partner with local venues for exposure.
Expected Result: Implementing these changes will enhance profile professionalism, improve conversion rates, and boost discoverability, potentially increasing qualified traffic by 25% within 30 days.