Score Breakdown
Critical Issues
Priority: Immediate Action
No external link provided
Missing a major opportunity for traffic to portfolio or shop.
No clear call-to-action in bio
Visitors have no guidance on how to engage further.
Only 3 highlights
Lacks key sections like services, testimonials, and FAQs.
Business category not specified correctly
Currently listed as "None,Photographer".
Bio lacks clear target audience
It does not specify who the art is intended for or who might benefit from it.
Opportunities
Priority: Quick Wins
Add an external link
Direct visitors to your portfolio or shop, potentially increasing inquiries by 30%.
Incorporate a call-to-action in bio
Direct followers towards desired actions, improving engagement by 20%.
Specify a business category
Proper categorization can improve discoverability and professional perception.
Create highlights
Introduce sections for testimonials and services to build trust and prequalify leads.
Use more strategic hashtags
Increase post reach and engagement by including relevant and trending hashtags in posts.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
97/150
Why it works:
- • This version targets art collectors by emphasizing the unique emotional appeal of your work, encouraging them to view your portfolio.
Option 2: Volume/Bookings Focus
95/150
Why it works:
- • This approach invites direct engagement for sales or commissions, making it perfect for generating inquiries.
Option 3: Community/Growth Focus
94/150
Why it works:
- • This bio focuses on community building, encouraging followers to join your journey and stay engaged.
Current vs. Recommended
Character Usage
📊External Links
✨Call-to-Action
✨Business Category
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Based on the lack of related profiles, it seems Instagram is not recognizing your competitive set. This indicates either a niche market or insufficient data. Engaging with related artists and using industry-standard keywords can help align your profile with similar accounts.
Positioning Recommendation: To stand out, emphasize the therapeutic aspect of your art. This unique angle can resonate with a broader audience searching for art that speaks to personal and emotional growth.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: "Abstract Artist", "Emotional Art"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 2 → 4 (out of 5) after improvements
Final Recommendations
What's Working (Keep Doing): ✅ High engagement relative to follower count ✅ Strong narrative-focused captions ✅ Emotional connection with the audience
What Needs Fixing (Priority): ❌ Add external link to drive traffic ❌ Incorporate a clear, targeted call-to-action in bio ❌ Correct business category to improve visibility
Biggest Opportunity: Leverage your unique narrative and therapeutic art style to build a community of followers who resonate with personal growth and healing through art. This untapped potential could significantly increase engagement and sales opportunities.
Positioning Statement: "Transforming personal pain into vibrant art, J. Golden invites you to discover emotion in every brushstroke."
Next Steps
- Update Bio and Add Link (30 minutes)
- Create and Upload Highlights (2 hours)
- Engage with Art Communities (1 hour/day)
- Revise Posting Schedule (1 day for planning)
- Implement Hashtag Strategy (Immediate with each post)
- Review Profile Metrics (30-day goal: 30% increase in engagement)
Expected Result: By implementing these strategies, you should see a marked increase in profile visits, engagement rates, and conversion opportunities within 30 days.