@evakei.designs profile

Instagram Audit

@evakei.designs

Artist • 1,498 Followers

58
/100
NEEDS WORK

Score Breakdown

Profile Foundation 15/30
Link & CTA Strategy 5/25
Account Configuration 10/15
Content Strategy 18/20
Competitive Position 10/10

Current vs. Recommended

Element

✨
Current
**Current**
Recommended
**Recommended**
Impact
**Impact**

Character Usage

📊
Current
90/150 (40% wasted)
Recommended
103/150 (optimal)
Impact
Better optimization

External Links

✨
Current
None
Recommended
Multiple via link tool
Impact
+20-30% engagement

Highlights

✨
Current
21
Recommended
5-8 strategic
Impact
Streamlined focus

CTA Clarity

✨
Current
Vague
Recommended
Specific action
Impact
+15-25% inquiry rate

Competitive Intelligence

Top Related Accounts Analysis: Despite the lack of related profiles, similar accounts often showcase strategic highlights, strong community interaction, and effective use of link tools. Eva Kei could differentiate by emphasizing her unique storytelling and personal journey in art.

Positioning Recommendation: Leverage the Berlin location and macramé niche to position as a leading nature-inspired macramé artist, focusing on personal narratives and artistic transformation.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: macramĂ© art, rope artist

Conversion:

  • Estimated increase in inquiry rate: 15-25%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 58 → 75 after improvements

Final Recommendations

What's Working (Keep Doing): âś… Strong narrative-driven content âś… Consistent posting schedule âś… High engagement rate relative to followers

What Needs Fixing (Priority): ❌ Add external links to guide followers ❌ Simplify highlight strategy ❌ Increase direct audience engagement

Biggest Opportunity: Engage more with your audience

Positioning Statement: "As a leading macramé artist in Berlin, Eva Kei weaves personal stories and nature into transformative art."

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