Score Breakdown
Critical Issues
Priority: Immediate Action
No highlights on profile
Missing an opportunity to showcase key content like testimonials, services, and portfolio.
No clear call-to-action in bio
Visitors lack guidance on the next step to engage with your services.
Personal account configuration
Missing benefits of a creator account such as analytics and music options for stories.
Low follower-to-following ratio
Might impact perceived credibility and influence negatively.
Opportunities
Priority: Quick Wins
Add a CTA in bio
Direct potential clients to your website or to DM for commissions.
Create highlights
Include 'Portfolio', 'Testimonials', and 'Commission Process' to enhance your profile's credibility.
Switch to Creator account
Gain access to insights and analytics crucial for growth.
Incorporate social proof in bio
Mention features in galleries or number of commissions completed.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
118/150
Why it works:
- • This bio emphasizes exclusivity and high-end service with "bespoke commissions," positioning her work as a luxury item.
Option 2: Volume/Bookings Focus
106/150
Why it works:
- • Focuses on generating immediate action by encouraging bookings and directing to the site for practical details.
Option 3: Community/Growth Focus
113/150
Why it works:
- • Engages the community by inviting them into her journey, encouraging interactions via DM for a more personalized touch.
Current vs. Recommended
Character Usage
📊CTA in Bio
✨Account Type
✨Highlights
✨Follower Ratio
✨Link Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: While there are no related profiles provided, the competitive landscape for pet and wildlife artists typically involves strong storytelling, extensive use of testimonials, and featured collaborations with local art entities. Top performers often utilize highlights to provide instant credibility and access to their best works.
Positioning Recommendation: Emily should leverage her unique Cotswold location and her dual focus on wildlife and pet portraits to appeal to niche collectors and local clients. Emphasizing her use of traditional mediums and offering a detailed commission process can further distinguish her from competitors.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-35%
- Improved search ranking for keywords: "Pet Portrait Artist", "Wildlife Art Cotswolds"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 46 → 70 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Engaging, personal captions that foster connection with the audience. ✅ High-quality pet and wildlife artwork that resonates with followers. ✅ Consistent use of relevant hashtags to maintain niche alignment.
What Needs Fixing (Priority): ❌ Add highlights to showcase key elements of her work and process. ❌ Switch to a Creator account to access essential tools for growth. ❌ Incorporate a direct, compelling CTA in the bio to guide visitor actions.
Biggest Opportunity: Emily's biggest untapped opportunity is leveraging her Cotswold locality along with her unique blend of pet and wildlife art to attract niche collectors. By emphasizing her expertise and enhancing her profile's interactive elements, she can significantly boost her profile visits and engagement.
Positioning Statement: "Emily McConaghy: Capturing the essence of pets and wildlife through bespoke artistry in the heart of the Cotswolds."
Next Steps
- Switch to a Creator account (Immediate, gain analytics and insights)
- Update bio (30 minutes, improve clarity and engagement)
- Add highlights (1 hour, showcase key artworks and testimonials)
- Implement link-in-bio tool (1 hour, enhance conversion pathways)
- Create a content calendar (1 hour, schedule consistent posts)
- Engage with local galleries (Ongoing, expand reach and credibility)
Expected Result: Within 30 days, Emily should see an increase in profile visits by 25-35%, a better conversion rate through enhanced bio and highlights, and an overall improvement in perceived professionalism and engagement with her audience.