@em_ess_aar profile

Instagram Audit

@em_ess_aar

General Interest • 4,930 Followers

58
/100
NEEDS WORK

Score Breakdown

Profile Foundation 17/30
Link & CTA Strategy 10/25
Account Configuration 8/15
Content Strategy 15/20
Competitive Position 8/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Heritage Event Photographer 🎠 | Capturing Tradition & Culture 📸 | DM for Bookings

88/150

Why it works:

  • • Highlights specialization in heritage events, encouraging high-value bookings.

Option 2: Volume/Bookings Focus

📸 Event Photographer | Specializing in Tent Pegging & Traditions | Book Your Event Today!

104/150

Why it works:

  • • Directly appeals to event organizers, maximizing potential bookings.

Option 3: Community/Growth Focus

Photographer & Cultural Enthusiast 📸 | Celebrating Heritage | Join My Journey 🎠 #EmEssAar

99/150

Why it works:

  • • Encourages community growth and engagement by sharing a personal journey.

Current vs. Recommended

Character Usage

📊
Current
48/150 (68% wasted)
Recommended
88/150 (Optimized)
Impact
Better optimization

Bio Clarity

Current
Vague
Recommended
Niche-focused
Impact
+40% targeting

Link Strategy

Current
None
Recommended
Multi-destination
Impact
+30% conversions

Posting Frequency

Current
Sporadic
Recommended
Consistent 2-3x/week
Impact
+20% engagement

Competitive Intelligence

Top Related Accounts Analysis:

  • Related profiles often highlight local cultural events and horsemanship.
  • Many utilize professional photography and consistent posting strategies to engage followers.
  • Opportunities to stand out include emphasizing personal storytelling and the cultural significance of events.

Positioning Recommendation: Focus on becoming the go-to photographer for heritage and cultural events in Lahore, leveraging local insights and storytelling.

Expected Impact

Discoverability:

  • Estimated increase in profile visits: 15-20%
  • Improved search ranking for keywords: "heritage photographer," "tent pegging events"

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 58 → 75

Final Recommendations

What's Working (Keep Doing): ✅ Strong focus on niche events like tent pegging ✅ Engaging storytelling in captions ✅ Diverse content related to horsemanship

What Needs Fixing (Priority): ❌ Unclear bio and niche positioning ❌ Lack of external links for contact and portfolio ❌ Inconsistent posting schedule

Biggest Opportunity: Add a clear CTA to your bio

Positioning Statement: "Capturing the spirit of cultural and heritage events in Lahore as a dedicated photographer."

Next Steps

  1. Refine Bio (Immediate)
  2. Implement Link-in-Bio Tool (1 week)
  3. Increase Consistent Posting (2 weeks)
  4. Engage More with Audience (Ongoing)
  5. Develop Highlights for Events and Testimonials (1 month)
  6. Track Engagement Metrics (Ongoing)

Expected Result: Within 30 days, improved engagement and clearer positioning will yield a 15-25% increase in inquiries and interactions.

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