Score Breakdown
Critical Issues
Priority: Immediate Action
No business category set
Lack of category can hurt discoverability in relevant searches.
Missing call-to-action in bio
No clear next step for interested followers.
No highlights used
Missing opportunity to showcase work, services, and testimonials.
Minimal engagement on posts
Low likes and comments relative to follower count.
Link title is empty
Missed opportunity for directing traffic effectively.
Opportunities
Priority: Quick Wins
Add a business category
This could improve your discoverability by aligning with art categories.
Create 'Portfolio' and 'Services' highlights
Showcase your work and guide potential clients.
Include a clear CTA in bio
Encourage actions like visiting your website or contacting you.
Engage more with your community
Comment and interact to boost visibility and engagement.
Optimize link title with a strong CTA
Redirect effectively to your site or specific offerings.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
125/150
Why it works:
- • This version emphasizes high-end art collectors with a clear call to action for inquiries, directing attention to her collection link.
Option 2: Volume/Bookings Focus
123/150
Why it works:
- • Focuses on increasing bookings and commissions with a direct call-to-action for inquiries, leveraging her niche interests.
Option 3: Community/Growth Focus
124/150
Why it works:
- • Invites community engagement by positioning her work as a storytelling medium and encourages exploration of her profile.
Current vs. Recommended
Character Usage
📊Keywords
✨CTA
🔗Highlights
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Use of location and specialization keywords.
- Link strategies: Multiple links to galleries, events, and shopping options.
- Highlight structures: Consistently include 'About', 'Gallery', and 'Testimonials'.
- Opportunities to differentiate: Highlight her unique British and Southwest fusion more prominently, and showcase her personal journey as an artist.
Positioning Recommendation: Elizabeth should emphasize her unique combination of British heritage and Southwest U.S. themes in her work. By creating a strong narrative around her journey and artistic inspiration, she can appeal to a wider audience interested in cultural fusion art.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-25%
- Improved search ranking for keywords: "British Artist", "Southwest Art"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through improved highlights and bio clarity
Professionalism:
- Profile confidence score: 39 → 70 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Unique niche focus on Airstream and Route 66 artworks ✅ Consistent style in paintings, blending British and Southwest motifs ✅ Engaging storytelling in captions, particularly with personal anecdotes
What Needs Fixing (Priority): ❌ Add a clear business category for better search optimization ❌ Implement highlights to guide followers and showcase work ❌ Enhance bio with clear CTA and optimized keywords
Biggest Opportunity: Leverage the unique combination of British and Southwest U.S. cultural elements in her art. Emphasizing this through targeted campaigns and collaborations can significantly enhance her profile's visibility and engagement.
Positioning Statement: "Elizabeth Jose creates captivating art that intertwines the charm of British portraiture with the vibrant landscapes of the Southwest, telling stories of Americana through a unique lens."
Next Steps
- Set Business Category - Choose a relevant category to enhance discoverability (1 hour).
- Bio Update - Revise bio with optimized keywords and CTA (30 minutes).
- Highlight Creation - Develop engaging highlights to showcase portfolio and testimonials (2 hours).
- Engagement Plan - Increase interaction with related accounts and followers (ongoing).
- Content Strategy - Focus on thematic series and community stories (ongoing).
- Track and Adjust - Monitor engagement, refining strategies as needed (30-day goal).
Expected Result: By implementing these changes, Elizabeth can expect a 20-30% increase in profile visits and engagement within 30 days, positioning her as a standout artist in her niche.