Score Breakdown
Critical Issues
Priority: Immediate Action
No specific business category selected
This limits potential discoverability and impacts your standing in search results.
Missing clear call-to-action in bio
While you mention email for inquiries, a more action-oriented CTA could drive more engagement.
Limited use of highlights
Expanding beyond the current three highlights could foster deeper engagement and provide more information to potential clients.
Bio lacks social proof
Not highlighting credentials or achievements could miss opportunities to build trust with new audiences.
Inconsistencies in engagement across posts
High variance in likes and comments suggests a need for more targeted content strategy.
Opportunities
Priority: Quick Wins
Add business category
Ensure your account is properly categorized to leverage Instagram’s algorithm for discovery.
Enhance CTA in bio
A dynamic CTA like "Explore my portfolio" or "Book a custom piece" could boost inquiry rates by up to 20%.
Expand highlights
Adding more highlights covering your portfolio, exhibitions, and testimonials will pre-qualify leads.
Incorporate social proof in bio
Mentioning "Exhibited at Cedar Art Gallery" or similar achievements could increase visitor trust.
Leverage high-engagement themes
Posts about leather art and exhibitions generate more engagement; focus on these themes.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
145/150
Why it works:
- • This bio adds the exhibition credential and emphasizes the classical art style, appealing to high-end collectors.
Option 2: Volume/Bookings Focus
150/150
Why it works:
- • Clearly communicates offerings and directs potential clients to take action, maximizing inquiry potential.
Option 3: Community/Growth Focus
147/150
Why it works:
- • Encourages community engagement and positions the portfolio link as part of an interactive journey.
Current vs. Recommended
Character Usage
📊Business Category
✨Bio Keywords
✨CTA
🔗Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Due to the lack of related profiles, this section focuses on potential strategies observed in successful art accounts:
- Most common bio elements include clear profession identification and a strong CTA.
- Link strategies often involve multiple links with a link-in-bio tool for varied access.
- Highlight structures typically cover portfolio, testimonials, and artist background.
- Opportunities to differentiate include leveraging unique mediums like leather painting and focusing on storytelling elements in content.
Positioning Recommendation: Emphasize the unique blend of classical art influences and modern techniques. Highlighting personal storytelling in posts will also foster deeper connections with the audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Australian artist," "leather painting"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Medium to High
Final Recommendations
What's Working (Keep Doing): ✅ Versatility in art mediums and themes ✅ High engagement on posts related to exhibitions and unique art forms ✅ Personal storytelling in captions
What Needs Fixing (Priority): ❌ Missing business category selection ❌ Bio lacks strong social proof and clear CTA ❌ Limited highlight usage
Biggest Opportunity: The specialization in painting on leather and classical influences uniquely positions Ekaterina within the art community. Emphasizing these strengths through targeted content and expanded highlights can significantly improve her brand visibility and engagement, potentially increasing inquiries by up to 25%.
Positioning Statement: "Ekaterina Vostrukhina: Bridging classical art with contemporary storytelling through unique mediums and personal expression."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Business Category (Immediate)
- Revise Bio and CTA (Immediate - Engage more visitors)
- Expand Highlights (Within the week - Improve information accessibility)
- Consolidate External Links (Within the week - Streamlined navigation)
- Develop Content Strategy (This month - Focus on high-engagement themes)
- Launch Targeted Ad Campaign (This month - Increase visibility in the art community)
Expected Result: Within 30 days, expect increased profile visits, improved engagement on posts, and a rise in direct inquiries due to a streamlined online presence and effective positioning strategy.