Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
88/150
Why it works:
- • It clearly states the specialty and invites direct engagement.
Option 2: Volume/Bookings Focus
78/150
Why it works:
- • Encourages visits to a physical location and hints at online shopping.
Option 3: Community/Growth Focus
85/150
Why it works:
- • Builds community feel and promotes workshops.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨External Links
✨Posting Rhythm
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, no related profiles provided, limiting direct competitive analysis. However, examining local artisans or ceramicists on Instagram for inspiration could be beneficial.
Positioning Recommendation: Establish stronger local connections and showcase unique handmade qualities to stand out.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: ceramics, handmade, Whistler
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 35 → 70 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Strong local community connections ✅ Highlighting unique ceramic designs ✅ Engaging storytelling in captions
What Needs Fixing (Priority): ❌ Missing clear CTA in bio ❌ No external link for sales or portfolio ❌ Inconsistent posting schedule
Biggest Opportunity: Add a clear CTA to your bio
Positioning Statement: "Crafting unique ceramic designs inspired by the mountains of Whistler, inviting art lovers to explore and engage."
Next Steps
- Add clear CTA to bio (Today)
- Link to online portfolio/store (Today)
- Set consistent posting schedule (1-2x/week) (This Week)
- Track engagement metrics (Weekly)
- Refine highlights for clarity (This Month)
- Build community engagement (30-day goal: Increase interactions by 20%)
Expected Result: Within 30 days, the profile will be more discoverable, with enhanced engagement and a clearer path to conversion for potential clients. This foundational work will set the stage for future growth.