Score Breakdown
Critical Issues
Priority: Immediate Action
No profession stated in bio
Visitors can't tell what you do within 3 seconds.
Missing call-to-action
No clear next step for interested followers.
Only 1 highlight
Missing key information like services, portfolio, and testimonials.
No business category
Limits discoverability and professional perception.
Opportunities
Priority: Quick Wins
Add profession to the bio
Clearly state your creative field to improve discoverability.
Include a strategic CTA
Guide followers to take action, such as visiting a portfolio or contacting for bookings.
Expand highlights
Add more reels to showcase work, services, and client testimonials, improving visitor engagement.
Switch to a Creator Account
Gain access to additional insights and features beneficial for creative professionals.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
113/150
Why it works:
- • Clarifies the professional focus and location, appealing to high-end clients and collectors.
Option 2: Volume/Bookings Focus
115/150
Why it works:
- • Encourages bookings directly through DMs, perfect for increasing volume.
Option 3: Community/Growth Focus
96/150
Why it works:
- • Leverages a personal hashtag and invites community interaction.
Current vs. Recommended
Character Usage
📊Profession
✨Location
📍CTA
🔗Highlights
✨Account Type
✨Competitive Intelligence
Top Related Accounts Analysis: Due to a lack of related profiles, expand the network by following and interacting with accounts within the fashion and urban photography niche. Observe their highlight structures, bio composition, and link strategies.
Positioning Recommendation: Focus on creating a distinct narrative by combining urban exploration with fashion elements, which can differentiate the profile from standard fashion photographers. Emphasize unique content themes such as exploring city stories through the lens of fashion.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Fashion Photographer London", "Urban Photography"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 5/10 → 8/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Active engagement with fashion-themed content ✅ Strong engagement rate with current follower base ✅ Diverse content approach (fashion, travel)
What Needs Fixing (Priority): ❌ Profession and location missing in bio ❌ Lack of strategic calls-to-action ❌ Insufficient highlights
Biggest Opportunity: Enhance bio and link strategy to increase profile visits and conversions. Incorporating a clear professional description and strategic CTAs can yield a 30% increase in inquiries.
Positioning Statement: "Crafting captivating visual narratives in fashion and the urban landscape of London."
Next Steps
- Bio Update (Immediate) - Update to include clear profession and CTA.
- Account Change (Immediate) - Switch to a Creator Account for enhanced features.
- Highlight Expansion (Immediate) - Add key highlights to engage visitors.
- Link Strategy (1 week) - Set up a link-in-bio tool with tracking.
- Content Strategy Adjustment (2 weeks) - Focus on high-engagement themes.
- 30-day Goal - Increase profile visits by 20%.
Expected Result: Within 30 days, expect a 30% increase in qualified traffic and engagement, leading to higher inquiry rates and improved professional perception.