Score Breakdown
Critical Issues
Priority: Immediate Action
Biography lacks clarity and keywords
The bio is currently event-focused, which can confuse visitors about the ongoing value you offer.
No clear call-to-action in bio
The current bio lacks an actionable direction, leading to potential loss of interested visitors.
Limited highlights
More highlights could be utilized to showcase your services, testimonials, and portfolio, providing immediate value to visitors.
Opportunities
Priority: Quick Wins
Add profession and keywords to bio
Including "Artist" or "Photographer" will enhance discoverability and clarify your professional identity.
Include a strong call-to-action in your bio
Direct visitors to your website or encourage them to book a session.
Expand highlights
Add sections for "Portfolio," "Client Testimonials," and "About Me" to engage and inform potential clients quickly.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
119/150
Why it works:
- • Clearly communicates the unique art service and invites high-value clients to engage directly.
Option 2: Volume/Bookings Focus
97/150
Why it works:
- • Encourages immediate action and makes the booking process straightforward.
Option 3: Community/Growth Focus
116/150
Why it works:
- • Emphasizes community engagement and invites followers to join the journey, fostering growth.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨CTA
🔗Link Title
✨Highlight Count
✨Competitive Intelligence
Top Related Accounts Analysis: Without specific related profiles provided, general industry analysis suggests focusing on what similar creators do well: frequent updates to highlights, a clear and visually appealing bio, and personal engagement with followers through comments and DMs. High-performing profiles also often use behind-the-scenes content and storytelling to connect with their audience.
Positioning Recommendation: To stand out, emphasize your unique offering of art that preserves cultural and personal legacies. Highlight collaborations and features in publications to build credibility and differentiate yourself in the crowded art and culture space.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: Artist, Legacy Art, Photo Restoration
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 53 → 80 with improvements
Final Recommendations
What's Working (Keep Doing): ✅ Consistent event updates and cultural engagements. ✅ Personal storytelling in posts. ✅ Varied content types (events, personal reflections).
What Needs Fixing (Priority): ❌ Biography's lack of necessary keywords and clarity. ❌ Weak call-to-action and engagement strategy. ❌ Limited highlights that don't fully showcase services.
Biggest Opportunity: Leveraging cultural and legacy themes in bio and content to attract more engaged followers and potential clients who value personalized and culturally significant art. This focus could increase engagement and inquiries by 20-30%.
Positioning Statement: "Preserve memories and culture through art—Designs by Ardena transforms legacies into tangible, inspiring art pieces."
Next Steps
Immediate (Do Today):
- Update bio with a professional focus and actionable CTA.
- Set up a link-in-bio tool for multiple engagement points.
- Begin engaging immediately with audience comments.
This Week:
- Develop and publish new highlights to better inform and engage.
- Research and implement an improved hashtag strategy.
- Plan content that highlights unique offerings and upcoming events.
This Month:
- Track and analyze engagement changes post-implementation.
- Collaborate or feature in publications to increase credibility.
- Plan a mini-campaign to boost visibility and celebrate new offerings or features.
Expected Result: By implementing these strategies, you can expect a significant uptick in profile visibility and engagement, with the potential for a 20-30% increase in bookings and inquiries within 30 days.