Score Breakdown
Critical Issues
Priority: Immediate Action
No business account setup
Missing critical insights and features available to business/creator profiles.
Non-optimized highlights
0 highlights despite opportunity to showcase work, testimonials, and services.
Engagement issues
Recent posts have 0-1 likes and no comments, indicating serious engagement problems.
External links lacking strategic titles
Links have no descriptive titles, reducing clarity and conversion potential.
No call-to-action in bio
Missing a clear directive for followers to take action.
Opportunities
Priority: Quick Wins
Convert to a business or creator account
Gain access to analytics and promotional tools.
Create strategic highlights
Add highlights for portfolio, testimonials, and services to build trust.
Enhance bio with a CTA
Direct followers to action, such as visiting your website or contacting you.
Optimize external link titles
Clearly label links to enhance usability and conversion.
Strengthen community engagement
Leverage personal stories in captions to increase authenticity and engagement.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
139/150
Why it works:
- • Focuses on high-value commissions and emphasizes scarcity to attract serious buyers.
Option 2: Volume/Bookings Focus
139/150
Why it works:
- • Encourages bookings with a strong call-to-action and localizes the offer for Yorkshire.
Option 3: Community/Growth Focus
133/150
Why it works:
- • Promotes community building and personal growth, ideal for increasing follower engagement.
Current vs. Recommended
Character Usage
📊Business Account
✨Highlight Reels
✨CTA in Bio
✨External Link Titles
✨Competitive Intelligence
Top Related Accounts Analysis:
Based on lack of relatedProfiles, there's an opportunity to carve out a niche by focusing on personalized realism art with an emotional narrative. Observing similar high-engagement profiles could inspire strategic content adjustments.
Positioning Recommendation: Focus on the emotional healing aspect of art, which is a unique selling point. Highlight this in both content and bio to attract a dedicated audience interested in art therapy and personalized creations.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords including "realism artist" and "art therapy"
Conversion:
- Estimated increase in inquiry rate: 15-25% with optimized CTAs and strategic bio
- Better lead qualification through highlights/bio clarity leading to more serious inquiries
Professionalism:
- Profile confidence score: 21 → 65 after improvements, as it will appear more polished and strategically focused.
Final Recommendations
What's Working (Keep Doing): ✅ High focus on realism in art – niche specialization ✅ Personal storytelling in captions – potential for deeper engagement ✅ Use of art-related emojis – aligns with creative audience
What Needs Fixing (Priority): ❌ Convert to a business or creator account – immediate insights and tools access ❌ Add highlights – showcase portfolio and client stories ❌ Revise bio with a CTA and descriptive language – drives action and clarity
Biggest Opportunity: Enhance bio and content alignment to emphasize art as a tool for healing and personal transformation. This could drastically increase engagement by 25-30% as it resonates with a target audience seeking more than just visual art.
Positioning Statement: "Discover healing through art with Yorkshire's premier realism specialist, where every brushstroke is a step towards transformation."
Next Steps
- Convert to a business account (Immediate)
- Revise bio to incorporate CTA and optimization (1 day)
- Develop and implement highlight reels (2 days)
- Increase engagement with similar profiles (Ongoing)
- Schedule and maintain consistent posting (Weekly)
- Launch a community or engagement-driven campaign (30-day goal)
Expected Result: Within 30 days, Delia should experience a significant increase in profile visits and engagement, setting a foundation for sustainable growth and conversion improvements.